Are you setting customers up for failed expectations in your ads?
First of all, say hello to Stock Hero Man in our featured image. (Not to…
Complete Character Profile Template for Writers (Free + Editable Worksheet)
If you’ve ever caught a detail change halfway through revisions—an eye color, a hometown, a…
Pixar’s 22 Rules of Storytelling
Who better to learn the guidelines of storytelling than from the company that creates cartoon stories that make you feel every emotion? This list of 22 Rules of Storytelling comes from Pixar and shared here to inspire writers and marketers alike.
The Ultimate 80s Roller Skate Night Playlist
Head back to the roller rink in the 80s with this crowdsourced playlist… all the hits, skate style.
The Queen of all Tips in Managing Too Many Browser Tabs
Too many browser tabs? Can’t find anything? This is the queen of all tips to help you keep your inbox, calendar and important sites exactly where you need them: accessible any time. Click in for the easy how-to.
Can you spot the broken first rule in the customer journey?
Recently, I spotted an ad on Twitter for an app I currently use… and it was a quick reminder that for all the talk of customer journeys, there is one hard and fast rule in my book that you never break. Ever. Or if you do, it’s at your brand’s peril. This post offers an example of how that rule was broken and how you can avoid doing the same.
How powerful copy can help deepen your customer loyalty
Great copy doesn’t require lots of words. Just a lot of emotion. This post gives an evocative example of how and why this works — and how it will help deepen the loyalty your customer feels to your brand.
When GIFs are a Sign You’re Living Your Brand Values
How do you know when your brand is showing, not telling your values? Try the GIF test: it might surprise you. Learn how to measure your brand value perception by this unexpected example of GIFs gone right.
How this Jurassic World Ad Built Suspense into its Twitter Campaign
Where can you add suspense into your product launches from a movie franchise? This post takes reviews an ad campaign from the Jurassic World movie big on dinosaurs and suspense.
5 Must-Have Elements Your Free Trial Offer Needs For Customers to Act
What does your customer need to take action on a free trial? This post covers 5 must-have elements in your customer journey that can help your conversions improve.
3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.
52 Blog Topics That Will Share Your Authentic Self
How can you share your authentic self in a meaningful way on your blog? Here are 52 conversation starters to choose from.