Where’s the hook? A Facebook Ad Journey Review from the Awareness stage
Welcome to the first Facebook Ad Journey review in my #FunnelVision series. This series walks…
The Marketing Funnel vs the Customer Journey: How to Bring them Together
As a marketer, have you ever felt like you’re juggling too many pieces of the…
A Year’s Worth of Blog Post Ideas for Writers
Coming up with blog post ideas is sometimes harder than writing an entire book. That…
You Can Be a Writer and Love Your Day Job
What do you do when your dreams of being a writer and the way people…
Moleskin Smart Writing Set & How it Connects to Evernote : A Review
The Moleskin Smart Writing Set will take your notes and sync them to Evernote… check out the review of this game-changing note taking system. (Really, you’ll love it.)
Brand Community Lessons You Can Learn from a Soap Opera Fan Base…
If your business was a TV show, what show would it be? What does that tell you about your audience? You can learn a few things about building a brand community from this surprising source: soap operas. Tune in and find out more.
8 Ways to Save a Bad Time at a Conference
How can you turn around a conference that just seems to be falling flat on…
Seek and Destroy Repeated Words in your Manuscript
If you’re like me, there are a few (okay, more than a few) go-to words…
What is the Good, Fast, Cheap Triangle?
You’ve heard the phrase: Good, fast or cheap. Pick two. (That’s why you’re here.) This…
Being Authentic is Hard
Have you ever read an article about marketing that said something along the lines of “Be…
What a TSA Agent Can Teach you about Brand
I arrived with plenty of time before my flight. Yup, I’m that person who needs…
The Soap Opera Moment on Netflix’s Making a Murderer
Generally speaking, I don’t watch many shows live— or close to live viewing. I have…