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Jeannie Ruesch

Ideas worth stealing.

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Thoughts on story, marketing strategy, systems and AI Workflows. And occasional pop culture references.

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Who Wrote Richard Castle Books?
Off the Clock

Who Wrote Richard Castle Books?

June 28, 2010September 9, 2026

Don’t you love a good mystery? I know I do, whether it comes in book,…

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Coffee and Notebook - for writers
Writing

Seven Key Values to Maintain As You Write Your Romance by Larry Brooks

January 22, 2010September 9, 2026

Today, I’m thrilled to welcome Larry Brooks, bestselling author and the man behind one of…

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Writing

Writing Characters That Mess Everything Up

January 18, 2010September 9, 2026

You’ve created the “perfect” character — layered, unique, an average guy with a hero’s capability…

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A well-thumbed screenplay bound with brass brads, lying open on a deep teal surface. Title: Story Structure, from the Movies.
Writing

Understanding Story Structure from the Movies

October 19, 2009September 10, 2026

This weekend, I discovered a series of blog articles on story structure (thanks to twitter!),…

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what is a turning point in a story?
Writing

What is a turning point in a story and how to write great ones

August 10, 2009September 9, 2026

When you’re just starting to write stories, structure can feel like a four-letter word. You…

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Are you a plotter or a pantser?
Writing

Are you a plotter or a pantser?

July 30, 2009September 9, 2026

Let’s have a show of hands…are you a plotter? Or a pantster? If those terms…

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A promotional bookmark with a silk tassel resting on the edges of an open book, on a rust clay surface. Title: How Design Can Help or Hurt Your Brand.
Strategy

How Design Can Help or Hurt Your Brand

February 23, 2009September 10, 2026

I attended the SF Writer's Conference this past weekend and had a wonderful time. The…

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A small claw hammer painted white and decorated with tiny flowers, lying on a deep olive surface. Title: Writing Something You Still Love Ten Reads Later.
Writing

Writing Something You Still Love Ten Reads Later

August 25, 2008September 10, 2026

Just a few days ago, I received my final galleys for Something About Her. (momentary…

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A towering stack of manuscript pages, its cut edges lit so each sheet shows, on warm parchment. Title: How Wrong Facts Made My Story Better.
Writing

Wed to the Research: How Wrong Facts Made My Story Better

May 25, 2008September 10, 2026

For writers, research is as much a fact of life as death and taxes.  Whether…

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A grinning man in a rust jacket hauls an overstuffed canvas mail sack of envelopes onto his shoulder, on a deep teal wall. Title: The Illustrious Rejection Club.
Writing

The Illustrious Rejection Club

December 12, 2007September 10, 2026

Sitting on the second agent-requested-partial-turned-rejection, I found myself turning to the internet in search of…

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A grinning man in a rust jacket hauls an overstuffed canvas mail sack of envelopes onto his shoulder, on a deep teal wall. Title: The Illustrious Rejection Club.

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Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

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Worth reading

  1. Your Brand Voice Should Sound Like You
  2. How to Turn Expertise Into a Story (And Why It Makes Ideas Instantly Clear)
  3. Coach isn’t back because of a bag

Jeannie Ruesch

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