jeannie ruesch
I’ll bring the snacks (and coffee).
Hey, I’m Jeannie
Chief Coffee Drinker. Story Strategist.
Still Untangling My Earbuds.
I’m a content marketing leader who’s spent the last two decades turning chaos into clarity—building brand voices, content systems, and campaigns that actually work. (Imagine that.) I help businesses and writers do the same: stop spinning, start connecting, and use their words to build something that lasts.
I’m also a published author with three novels, one nonfiction book, and approximately 14 abandoned drafts whispering passive-aggressive comments from my Google Drive.
But here’s the truth: I never wanted “the writer life.” I wanted the words. The moments. The meaning. Writing is how I make sense of the world. Marketing is how I help others do the same.
When I’m not diving down a funnel rabbit hole or color-coding my editorial calendar, you’ll find me RV-ing across the country with my husband—embracing the next chapter with snacks in the front seat and a laptop in the back.
Storyteller at Heart
(But also a plotter with spreadsheets. Let’s not get wild.)
Whether I’m designing a brand strategy or rewriting a scene for the seventh time, everything I do is built on one truth: stories connect us.
In my day job, I lead the Growth & Demand Gen team at Ninety, where we focus on making content systems that don’t just churn out words—they build trust and drive results. I live for that perfect combo of strategy + story. The kind that doesn’t just sound pretty—it works.
But I’ve also spent years lost in fictional worlds—writing romantic suspense that’s heavy on grit, light on fluff, and full of heart. (Book 4? Yeah, it’s coming. Eventually. Probably. Don’t ask.)
The thing that unites all of it? I believe in the power of story to make people feel seen. In business. In books. In the mess of figuring it all out.
Life in motion
This isn’t a detour. More like a plot twist.
RV Life our way
RV life, our way: planned routes, solid wi-fi, and all the snacks.
write from anywhere
The desk moves. But the work —and the coffee—comes with me.
optimism, on purpose
I choose light. And laughter. Even when the GPS reroutes.
Here’s the deal: my husband and I bought the RV, but we also kept the house. We kept the dogs. (We did ship the kid off to college.) We are not living off-grid. We have excellent internet, coffee, and Google Docs—don’t panic.
We’re part-time RVers, full-time planners. (Or as we like to call it, Anytimer RVers.) The kind of people who have a packing checklist, a just-in-case checklist, and a backup checklist for the backup checklist. We don’t “wing it”—we roadmap it.
This isn’t about escaping life. It’s about expanding it. New places, new perspectives, same daily coffee ritual in a mug that absolutely needs the right tagline to start the day. I’ve written character arcs from truck stops and edited email funnels from a picnic table—outside, but only because there was shade. Let’s not get crazy.
Adventure, for us, comes with clear directions, solid logistics and room for rerouting–on the map and in life.