the content motive
build your [Brand] story.
Let’s shape your next chapter | for experts
Story isn’t decoration. It’s foundation.
Everything you build rests on the story beneath it.
→ Your brand.
→ Your writing.
→ Your presence.
→ Your next chapter.
When that foundation fits, things move. Your message lands. Your work resonates. The right people recognize you.
When it doesn’t, effort replaces momentum.
You explain more. Edit more. Add more.
Not because your work isn’t strong.
Because the structure beneath it isn’t aligned yet.
This is where that alignment begins.
.
This work meets you where you are:
For Founders & Experts
Align your brand, message and presence to where you are.
For Writers & Authors
Build the foundation beneath your work and your author identity.
For Builders & Thinkers
Follow the ideas shaping this work and see how story builds belonging.
Hi there
I’m jeannie
I build the foundation that carries your story.
I work with writers and founders who’ve outgrown the story their brand is telling, so their brand reflects the person they’ve become.
Latest on the blog
![The Missing Step Between Story and Loyalty | Issue #004 Making of a Storyteller [Brand]](https://jeannieruesch.com/wp-content/uploads/2026/02/MOASB-issue-004-trolls-768x1152.png)
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The Making of a Storyteller Brand
A behind-the-scenes look at how strong brands earn trust — not through tactics, but through the story beneath them. Each issue explores how foundation stories form, where they quietly break, and what changes when the story finally fits.
for the readers
my FICTION
