jeannie ruesch | the content motive

build your [Brand] story.

Let’s shape your next chapter | for experts

find your foundation →

• newsletter •

Learn to see what others miss

Most people try to fix their lack of visibility with tactics and trends. I show you how to see the story beneath it (so those tactics actually work.)

the real problem isn’t visibility

Story isn’t decoration. It’s foundation.


Everything you build rests on the story beneath it.
When that foundation is off, the signs are hard to ignore.

You’re being read wrong

People place you in a category that feels smaller or wrong. You end up explaining and adding more, and it’s still wrong.

You’re not being chosen

They hesitate. They compare. They choose the safer or cheaper option, even when you know you bring more value.

You’re not being seen

You’re showing up, sharing your work and doing all the things. But the right people haven’t found you yet.


it’s time to stop shrinking your story

You know when your story doesn’t fit anymore.

Not because anything is wrong. Because you’ve grown.
Here’s where that shows up:

Your brand

Your brand and who you are don’t match anymore. You’ve outgrown it — and you know it’s costing you clients, opportunities, and trust before you even speak.

Your message

Your know your work has depth. But the way you describe it still sounds smaller than what you actually do.

Your visibility

You’re showing up, but it’s not with the full weight of who you are now. So people see what’s safe, not what’s true.

What’s next

This is where you stop shrinking. And your story finally reflects the scale of who you’ve become.

kDwynWTRTh scrEwGNCOeA

This work meets you where you are:

For Founders & Experts

Align your brand, message and presence to where you are.

For Writers & Authors

Build the foundation beneath your work and your author identity.

For Builders & Thinkers

Follow the ideas shaping this work and see how story builds belonging.

Jeannie Ruesch content strategy
Hi there

I’m jeannie

I build the foundation that carries your story.

I work with writers and founders who’ve outgrown the story their brand is telling, so their brand reflects the person they’ve become.

for the readers

my FICTION


Something About Her - historical romantic suspense series
historical romantic suspense novel - Cloaked in Danger
historical romantic suspense novel - A Rogue's Deadly Redemption
historical novella - The Duke's Debutante
see all books