jeannie ruesch | the content motive
build your [Brand] story.
Let’s shape your next chapter | for experts
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Learn to see what others miss
Most people try to fix their lack of visibility with tactics and trends. I show you how to see the story beneath it (so those tactics actually work.)
the real problem isn’t visibility
Story isn’t decoration. It’s foundation.
Everything you build rests on the story beneath it.
When that foundation is off, the signs are hard to ignore.
You’re being read wrong
People place you in a category that feels smaller or wrong. You end up explaining and adding more, and it’s still wrong.
You’re not being chosen
They hesitate. They compare. They choose the safer or cheaper option, even when you know you bring more value.
You’re not being seen
You’re showing up, sharing your work and doing all the things. But the right people haven’t found you yet.
it’s time to stop shrinking your story
You know when your story doesn’t fit anymore.
Not because anything is wrong. Because you’ve grown.
Here’s where that shows up:
Your brand
Your brand and who you are don’t match anymore. You’ve outgrown it — and you know it’s costing you clients, opportunities, and trust before you even speak.
Your message
Your know your work has depth. But the way you describe it still sounds smaller than what you actually do.
Your visibility
You’re showing up, but it’s not with the full weight of who you are now. So people see what’s safe, not what’s true.
What’s next
This is where you stop shrinking. And your story finally reflects the scale of who you’ve become.
This work meets you where you are:
For Founders & Experts
Align your brand, message and presence to where you are.
For Writers & Authors
Build the foundation beneath your work and your author identity.
For Builders & Thinkers
Follow the ideas shaping this work and see how story builds belonging.

Hi there
I’m jeannie
I build the foundation that carries your story.
I work with writers and founders who’ve outgrown the story their brand is telling, so their brand reflects the person they’ve become.





