you’ve tried all the things. and still…

Building a brand shouldn’t mean inventing a new personality.

Get findable. Get clients.
(Without the dancing reels)

This is the introvert-approved kind of story work for expert business owners ready to have a brand that fits you so well, you’ll wear it with confidence (even when that’s on the couch, under blankets, with a book) and still get chosen by the right clients every day.

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LET’S BE REAL…

You don’t need to be magnetic. You want to get findable.

(Magnetic feels exhausting.
Findable is sustainable.)

There’s a whole genre of advice about how to become magnetic. Bold. Captivating. (Pick your adjective.)

But… what happens when the introvert behind the brand hits The Wall and needs to Irish goodbye our way out? I want zero people to notice me then.

You don’t want to be magnetic. Or on center stage all. the. time. You want the right clients to find you. The one who needs exactly what you do. The one whose work would change because of yours. The one you’d actually want on a Tuesday afternoon zoom.

You want to get findable, by just the right people. (And probably only them.)

Magnetic is the extrovert promise…

It’s the whole-room-turns-when-you-walk-in version of visibility. Findable is the quieter version, where the right person finds you in the corner because of what you do, sees you, and reaches out.

You’ve been handed the wrong marketing playbook your entire career. It looks and sounds like: Post more, hop on every trend, dance on camera, comment on fifty things a day, be everywhere and oh, yeah, reach out at least to 20 new people while you’re at it.

You tried it, went down the content spiral, and just came away exhausted. And still not found.

Mollie porch scaled

would you rather be here than a networking event? I feel you..

You know this is for you when…

  • You’re really, really good at what you do. The right clients have always landed when they find you — finding you is the part that’s been hard.
  • You’ve outgrown the version of your brand that worked five years ago. (Or even two. Or maybe never.) Or maybe you never got it right to start. You can feel it. You just haven’t named it yet.
  • You’ve been told to “be more visible” so many times you’ve started fantasizing about a fake passport and a cabin somewhere.
  • You can talk about your work for an hour in conversation. Writing one paragraph about it takes a week, three deletes, and a recovery snack
  • You don’t want to be the loudest brain in the room. In fact, you’re good with not being the center of attention all the time. You want to be the right brain for the right people.
  • You’re done performing a personality that isn’t yours just to be seen.
Tired Work GIF by ABC Network

if you nodded at three or more of these, this is definitely for you.

The Foundation Story Program

Let’s dig in…

Foundation Story

This is where we put you in your own brand.

Not in the louder version of you way. In the version that’s already there, finally on the page where people can see it way. The fight you’ve been silently waging for your clients. The villain you’d take down for them tomorrow if they let you. The world you believe they deserve, and why you can’t stop building toward it.

That all exists. (I promise you, it’s in there.) It’s been running underneath your work for years. We’re just going to put it where the right people can find it.

You bring yourself, your work, and a willingness to be honest about what you actually believe. I bring twenty-five years of marketing strategy and a fiction writer’s brain that reads brand the way a novelist reads story structure. (More on that below. It’s what makes this work so well.)

Together, we figure out who you are in your work and how you actually see it, in a way that’s specific enough to be findable.

Investment: $6,000 for an 8-week program, 4 sessions

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me in your corner

Your Story at Work

Clarity isn’t the thing that freeze most people. Using it is.

Most brand work ends at the messaging. You walk out with the clarity, the language, the fight. And then it’s Wednesday and you’re staring at a post you drafted, and your brain says is this actually the hook or am I overthinking it? — and you don’t know who to ask.

You get everything in Foundation Story (the full 8-week build, the playbook, the AI prompts, the fight, the villain) plus 90 days after, while you live the work. You send me the draft. I tell you which line is actually the hook. You publish the version that lands.

On a regular Wednesday, this could look like:

  • You draft a post, drop it in Slack. I read it, mark the line that’s drifting, you publish a sharper one.
  • You’re about to send a proposal and the price feels high. We talk it through. You send it.
  • You write a bio that sounds right but you can’t tell if it’s the right story. I find the two lines that drifted and tell you why.
  • Once a month, we get on a call. Real posts. Real responses. Real data. We adjust.

It’s not a content service. I’m not writing your content. It’s me, beside you, while you build your story into how you think so you stop second-guessing what you’re posting.

This is for the person who already knows: the second I try to use this, I’ll second-guess everything. If that’s you, you’ll know.

Investment: $12,500 for a 5 month program (Foundation Story + 90 days)

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here’s why this works

You don’t need more marketing tactics. You need someone who can see your story.

There’s a reason most brand work feels generic when it’s done. Often brand strategists read your business like a marketer – the offer, the audience, the differentiator (which never feels that different)… like a Mad Libs of marketing.

I read your business like a novelist.

After 25 years in marketing (leaving at the VP level) and three published novels, I learned something most strategists miss: brand isn’t a positioning exercise. It’s a story structure problem.

The reason your messaging keeps sounding generic isn’t that you need a better tagline. The story underneath your work (the fight, the villain, the perspective only you have) has never been put on the page. So every time you sit down to write a post or a bio or a sales line, you’re starting from nothing.

A fiction writer’s brain reads brands the way a novelist reads a manuscript: Who is the protagonist? (Hint: it’s not just your customer) What do they actually believe? What are they fighting against? What world are they trying to build? Those aren’t marketing questions. They’re story questions. And they are the ones that make a brand specific enough to be findable.

That’s the work. We figure out who you are in your business, the way I’d figure out a character: by listening for what’s already there, not by importing what should be. (My clients tend to describe it as: “I knew that was in there. I couldn’t get to it on my own.”)

the details

What You Walk Out With

Your introvert-approved playbook. Custom-built for you (not the extrovert on their tenth trending dance reel).

The work isn’t waiting for me to hand it to you. We build it together, in real time. Each week, you’ll test a piece in your real visibility channel (the post you wouldn’t have written, the bio line you’ve been afraid to use, the way you actually want to introduce yourself.) We see what’s landing, what isn’t, and we lock what works.

change puzzle1

this might be the brand version of your favorite sweatshirt

What’s in the Playbook:

  • Your Foundation Story, fully built: The fight, the villain, the perspective, the world you believe your clients deserve.
  • Your narrative elements: the threads underneath the story you’ll keep pulling on for years
  • Your voice and tone, written down so you can stop wondering if a sentence “sounds like you” and just check.
  • Your story bank: the real moments from our sessions, ready to use when you don’t know where to start.
  • AI guides and prompts built to your story, your voice, your fight, so you can hand off the parts that drain you and keep the parts that don’t.

By the time we wrap, this playbook is the thing you reach for when the brain is empty and the cursor is blinking. The thing that gives you permission to stay quiet without spiraling. The thing that knows who you are on the days you don’t.

What this isn’t

I’m not writing your website. I’m not running your content. This isn’t a deliverable I hand you at the end of 8 weeks that you’ve never tried on. We work together. My job is to guide you through it, make sure what you say is uniquely yours, fits at your level, and doesn’t drift into the thing every other person in your category is also saying. Then you try it on for size, with my marketing brain to help.

That’s the whole job. When you apply, I’ll let you know if I think this is the right step. (I’ve told clients they aren’t ready, and we move them into strategy calls instead.)

If you’re in Story at Work, you also have me beside you for 90 days after — in Slack, email, on your drafts, on your decisions — while the story becomes how you operate.

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Jeannie outside scaled

this is me,
in my backyard,
outside on a Monday

Hey, I’m Jeannie

Story coach, marketing brain, fellow introvert

After 25 years in corporate marketing (plus 3 published novels), I launched my own business at 53 and immediately realized that the advice out there wasn’t working for me. It’s either wrong, incomplete, or extrovert-coded. How many times could I read “be authentic” and know it secretly meant be loud, be vulnerable, be… something I’m not? What if I’m authentically introverted? How could I build a business that fills me with joy and makes me findable with the right clients?

That’s when I started building the playbook I needed and didn’t have. The one that uses story instead of volume. From my fiction brain, I realized all I needed was right there – the story that puts my fight, my perspective (and my villain, ask me about that!) and the world I want for my clients on the page, every time. No dance reels or tiktok needed. (You won’t find me there, just saying.)

That’s what we build for you, too. Not just a marketing strategy doc. A life and business you love. Let’s get started.

Frequently Asked Questions

These are the questions people often ask before getting started.

It sits underneath both. This isn’t logos, taglines, or “let me rewrite your About in three days for $400.” It’s the story that’s carrying your whole business — the one your messaging, your visibility, your offers, and your pricing are all secretly built on (whether you’ve named it or not).

When the story is clear, marketing and branding stop feeling like a constant rewrite. When it isn’t, they keep being harder than they should be. That’s the work.

Apply anyway. We’ll figure it out together.

Foundation Story is the right starting place for most people. Most of my clients walk out with their playbook, start using it, and find their rhythm on their own.

Story at Work is the right fit if you’re building toward something specific (a launch, a speaking gig, a public-facing chapter where the playbook needs to hold under real pressure), or if you already know you want a marketing brain on the other end of Slack while you live the playbook.

And if neither is right, I’ll let you know and we’ll talk it through on a strategy call. I’d rather help you figure out which is right than have you guess.

No, and that’s on purpose. (If you’re looking for done-for-you, I love that for you, but I’m not the right person.)

This is coaching work. I’m not writing your website, running your content, or building deliverables for you to approve and forget about. You do the saying. I make sure what you say is yours, fits at your level, and works in the wild. The reason it sticks is because you built it. Hand someone a brand voice doc you didn’t write, and you’ll still sound like you’re auditioning every time you post.

It’s a short form on the application page with a few questions about where you are and what you’re building. I read every application personally, do a little looking at what you’ve got. (Yes every one, no assistant or filter bot. Just me, with coffee.)

If we’re a fit, we’ll book a call. If we’re not, I’ll tell you and either point you toward a strategy call or be honest about what your next steps should be.

I don’t take everyone, and that’s intentional. It needs to be a fit for both of us.

It’s for authentically introverted business owners who are good at what they do, tired of brands that don’t reflect it, and done trying to sound like the loud accounts. Coaches. Authors. Experts. Service providers. Writers building businesses around their work (yes, you’re inside this audience too).

I don’t only work with introverts, but you could say I get you really, really well.

This isn’t for people who want a website rewrite (I can recommend peeps) and a slide deck they share with others. It’s not for people looking for the quick tactics fixes (because they won’t work without the foundation.) It’s also not for people who aren’t ready to do the work and have the time to put in. This method is built on coaching you to do the thing. Without you, this doesn’t work.

Foundation Story is 8 weeks (4 sessions, every two weeks).

Foundation Story at Work is Foundation Story + 90 days of guided support after. So roughly 5–6 months end to end.

Both move at a pace that respects the work and respects the introvert nervous system. No “sprint to launch” energy. No 14-day intensives. (My brain doesn’t work like that. Yours probably doesn’t either.)

You have your playbook, and you’ve already used it. The reps happened during the build, so you’re not starting from scratch when we wrap. You’ll know what works because you’ve already tested it in your real visibility channel.

From there, most clients keep using it. Some will move into the Introvert-Approved Community (founding member access is included in both offers) for ongoing room to test, share, and get feedback. Some come back later when they’re launching something new and want to book an Ask a Marketing Brain Strategy Call. (That’s also a thing. We can talk about it when you apply.)

Two reasons.

One, this isn’t a course or a template. It’s a coaching engagement where you get my full strategic attention for 8 weeks (Foundation Story) or 5 months (In Motion). You get the benefit of a seasoned marketing brain (25 years in marketing, leaving at the VP level) plus a published author’s brain with 3 published works in your corner, one who understands the introvert visibility problem from the inside.

Two the playbook you walk out with is custom-built on your story. This isn’t a generic branding exercise. It takes time and it takes me.

If the investment feels like a stretch, that’s okay. Find Your Fight ($9) is my tiny offer launching soon. Sign up for the newsletter and I’ll send it the day it’s live.

Still have more questions? DM me on LinkedIn or send me a note. I’ll get back within a day or two. (Probably not on a Monday. That’s couch day.)

i can’t wait to hear from you

Ready to build your story?

the voice happy dance GIF by NBC
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