Why Your Quiz Funnel Isn’t Converting
A funnel isn’t a stack of pages. It’s a system someone is moving through in…
The History of Content Marketing: 29 Brands, 1732 to Now
The History of Content Marketing: Why It’s Always Been About Capturing Attention Today, everyone’s talking…
How to ruin your ad funnel in one step
The Customer Funnel Details Here’s a quick hit of the funnel in question: Customer (me)…
The Peloton Bike Ad: What Went Wrong?
Every good ad has a story to tell. You’ve seen them. Watched them. Shared them….
Are you setting customers up for failed expectations in your ads?
First of all, say hello to Stock Hero Man in our featured image. (Not to…
Can you spot the broken first rule in the customer journey?
Recently, I spotted an ad on Twitter for an app I currently use… and it was a quick reminder that for all the talk of customer journeys, there is one hard and fast rule in my book that you never break. Ever. Or if you do, it’s at your brand’s peril. This post offers an example of how that rule was broken and how you can avoid doing the same.
How powerful copy can help deepen your customer loyalty
Great copy doesn’t require lots of words. Just a lot of emotion. This post gives an evocative example of how and why this works — and how it will help deepen the loyalty your customer feels to your brand.
When GIFs are a Sign You’re Living Your Brand Values
How do you know when your brand is showing, not telling your values? Try the GIF test: it might surprise you. Learn how to measure your brand value perception by this unexpected example of GIFs gone right.
How this Jurassic World Ad Built Suspense into its Twitter Campaign
Where can you add suspense into your product launches from a movie franchise? This post takes reviews an ad campaign from the Jurassic World movie big on dinosaurs and suspense.
5 Must-Have Elements Your Free Trial Offer Needs For Customers to Act
What does your customer need to take action on a free trial? This post covers 5 must-have elements in your customer journey that can help your conversions improve.
3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.
Where’s the hook? A Facebook Ad Journey Review from the Awareness stage
Welcome to the first Facebook Ad Journey review in my #FunnelVision series. This series walks…