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Jeannie Ruesch

One of three lanes.

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Getting that story in front of the right people.

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The Marketing Funnel vs the Customer Journey: How to Bring them Together
Strategy

The Marketing Funnel vs the Customer Journey: How to Bring them Together

December 12, 2017September 9, 2026

As a marketer, have you ever felt like you’re juggling too many pieces of the…

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good, fast, cheap triangle
Strategy

What is the Good, Fast, Cheap Triangle?

July 22, 2017September 9, 2026

You’ve heard the phrase: Good, fast or cheap. Pick two. (That’s why you’re here.) This…

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A promotional bookmark with a silk tassel resting on the edges of an open book, on a rust clay surface. Title: How Design Can Help or Hurt Your Brand.
Strategy

How Design Can Help or Hurt Your Brand

February 23, 2009September 10, 2026

I attended the SF Writer's Conference this past weekend and had a wonderful time. The…

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A promotional bookmark with a silk tassel resting on the edges of an open book, on a rust clay surface. Title: How Design Can Help or Hurt Your Brand.

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Hey, I'm Jeannie

Welcome to my corner of the world, where we find the ways to make our marketing smarter and do more for us, while we do the things we love.

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