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The Marketing Funnel vs the Customer Journey: How to Bring them Together
Strategy

The Marketing Funnel vs the Customer Journey: How to Bring them Together

December 12, 2017September 9, 2026

As a marketer, have you ever felt like you’re juggling too many pieces of the…

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good, fast, cheap triangle
Strategy

What is the Good, Fast, Cheap Triangle?

July 22, 2017September 9, 2026

You’ve heard the phrase: Good, fast or cheap. Pick two. (That’s why you’re here.) This…

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A promotional bookmark with a silk tassel resting on the edges of an open book, on a rust clay surface. Title: How Design Can Help or Hurt Your Brand.
Strategy

How Design Can Help or Hurt Your Brand

February 23, 2009September 10, 2026

I attended the SF Writer's Conference this past weekend and had a wonderful time. The…

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A promotional bookmark with a silk tassel resting on the edges of an open book, on a rust clay surface. Title: How Design Can Help or Hurt Your Brand.

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Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

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Jeannie Ruesch

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