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Jeannie Ruesch

Ideas worth stealing.

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Thoughts on story, strategy, systems, and building an introvert-approved business that actually works.

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A worn black and cream keyboard on a deep olive ground, beside the title Kadence vs Elementor: Which One?
Systems

Kadence vs Elementor: Which WordPress plugin is right for you?

April 8, 2025September 24, 2026

So, you’ve decided to DIY your website. First of all—go you. That’s a big step….

Read More Kadence vs Elementor: Which WordPress plugin is right for you?Continue

A cream and rust cassette tape with tape spilling out on a midnight ink ground, beside the title 600+ Mood Instagram Captions.
Captions

The Best Mood Captions for Instagram (600+ Copy-and-Paste Options)

April 4, 2025September 24, 2026

Need the perfect caption to match your mood? I’ve got you. Whether you’re feeling happy,…

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Index cards with hand-drawn story shapes on a deep teal ground, beside the title The Best Storytelling Models.
Writing

The Best Storytelling Models for Writers, Marketers, and Creators

February 25, 2025September 24, 2026

Storytelling is everywhere. From novels and movies to social media captions and email subject lines,…

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A stack of books with an annotated, highlighted open book on top, on a rust ground, beside the title 3 Books on Story Structure.
Writing

3 Must-Read Books on Story Structure for Aspiring Novelists

February 15, 2025September 24, 2026

If you’ve ever found yourself staring at a blank page, wondering why your story isn’t…

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A heart-shaped pepperoni pizza with stretching cheese on a midnight ink ground, beside the title 400+ Valentine's Instagram Captions.
Captions

400+ Valentine’s Day Instagram Captions for Singles, Couples and Businesses

January 31, 2025September 24, 2026

Valentine’s Day isn’t just for lovebirds—it’s a golden opportunity for content creators, brands, and businesses…

Read More 400+ Valentine’s Day Instagram Captions for Singles, Couples and BusinessesContinue

A battered writer's notebook with a rust elastic band and paper tabs on a plaster ground, beside the title 7 Steps to Write a Character Arc.
Writing

7 Steps to Write a Powerful Character Arc (with Examples + Template)

January 14, 2025September 26, 2026

At the heart of every unforgettable story lies a great character arc. It’s the transformation—or…

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A striped party hat with an amber pom-pom on a midnight ink ground, beside the title 1,000+ Birthday Instagram Captions.
Captions

1,000+ Best Birthday Instagram Captions for All Occasions

January 7, 2025September 26, 2026

Looking for the perfect birthday Instagram caption to make your post pop? Whether you’re sharing…

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A glossy rust patent-leather stiletto on a midnight ink ground, beside the title 450 Attitude Instagram Captions.
Captions

450 Best Instagram Captions for Girls with attitude and class

January 6, 2025September 26, 2026

Finding the perfect Instagram captions for girls can feel like unlocking the ultimate accessory for…

Read More 450 Best Instagram Captions for Girls with attitude and classContinue

A chocolate sandwich cookie twisted open to show its cream filling, on a rust ground, beside the title The History of Content Marketing.
Strategy

The History of Content Marketing: 29 Brands, 1732 to Now

January 3, 2025September 26, 2026

The History of Content Marketing: Why It’s Always Been About Capturing Attention Today, everyone’s talking…

Read More The History of Content Marketing: 29 Brands, 1732 to NowContinue

A slice of fruitcake with glace cherries and walnuts on a midnight ink ground, beside the title 520 Christmas Instagram Captions.
Captions

520 Best Christmas Instagram Captions for Every Situation from Funny to Family

November 22, 2024September 26, 2026

‘Tis the season for magic, twinkling lights, cozy vibes, and way too many cookies (because…

Read More 520 Best Christmas Instagram Captions for Every Situation from Funny to FamilyContinue

A sprinkled donut with a bite taken out of it on a midnight ink ground, beside the title 180 Best Friend Instagram Captions.
Captions

180 Best Friend Captions for Instagram from Sweet to Sassy

October 31, 2024September 26, 2026

Looking for the perfect best friend captions for Instagram? Whether you’re sharing funny moments, secret…

Read More 180 Best Friend Captions for Instagram from Sweet to SassyContinue

525 Instagram captions for couples
Captions

525 Instagram captions for couples

September 18, 2024September 9, 2026

As a new empty nester, I’ve been thinking a lot about how marriage is made…

Read More 525 Instagram captions for couplesContinue

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Hey, I'm Jeannie

Welcome to my corner of the world, where we find the ways to make our marketing smarter and do more for us, while we do the things we love.

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Worth reading

  1. Your Brand Voice Should Sound Like You
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  3. Coach isn’t back because of a bag

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