The Missing Step Between Story and Loyalty

The Missing Step Between Story and Loyalty

If you want to understand how story shapes behavior, here’s a riddle: People are hiking into the woods to find five-ton trolls built from scrap wood. Entire families driving hours to see them. Locals signing up to help build them for free. No one is persuading them. They’re volunteering. Why? That’s what we’re uncovering today. Issue #004 . 🔎 Saturday morning. It was bright and Carolina blue. My husband and I had a mission. Not brunch.Not errands.Not “let’s swing by the park.” We were going…

Your Brand Doesn’t Need Attention. It Needs Troll Hunters.

Your Brand Doesn’t Need Attention. It Needs Troll Hunters.

The first thing I noticed wasn’t the troll. It was the behavior. We were standing…

Your brand doesn’t need more stories

Your brand doesn’t need more stories

One of the most memorable stories I’ve read was 3 words and a picture. How is that even possible? That’s what we’re uncovering today. Issue #002 . 🔎 For my 50th birthday, my husband bought me a purse. Not just any purse.It was a splurge, something I’d never buy for myself. I love good purses. The craftsmanship. The feel. The way a great one starts conversations. The way they feel fun and well made and classy all at the same time. (The things I hope I am, you could say. :)) I’m also very good…

Stories Don’t Fail Because They’re Bad

Stories Don’t Fail Because They’re Bad

Issue 001 is officially out! 🎉 Why do some brands feel impossible to ignore? They’re not just telling better stories. Every week I’ll show you one piece of the invisible structure that makes brands unputdownable. You’ll get examples, story science, and one thing to change this week. You can have a perfect story.A clear message. Emotional beats. Even great moments. And it still won’t land. Because there’s something else you’re supposed to be building.Something invisible that holds the whole…