A stack of beaded bracelets on an architect's plan - Build Your Brand World, Chapter 5: Your Brand Needs a Line to Cross.
Build Your Brand WorldCh. 5 of 14

Your Brand Needs a Line People Can Cross

There’s a moment in every story that changes everything. And once it happens, it becomes the hinge between before and after. Nothing moves the same way again. The brands and stories that actually change people don’t stumble into that moment. They build it on purpose. That’s what we’re uncovering today. Issue #005 . 🔎 If you’ve ever once thought, “Accountants are boring,” I’d challenge you to attend an accounting conference. One of my first years attending one, I worked for the company that…

A carved wooden hand cradling a painted stone on an architect's plan - Build Your Brand World, Chapter 4: Your Customers Need an Identity.
Build Your Brand WorldCh. 4 of 14

Your Customers Need an Identity, Not Another Message

If you want to understand how story shapes behavior, here’s a riddle: People are hiking into the woods to find five-ton trolls built from scrap wood. Entire families driving hours to see them. Locals signing up to help build them for free. No one is persuading them. They’re volunteering. Why? That’s what we’re uncovering today. Issue #004 . 🔎 Saturday morning. It was bright and Carolina blue. My husband and I had a mission. Not brunch.Not errands.Not “let’s swing by the park.” We were going…

A smooth river stone hand-painted with a folk floral motif on deep olive — cover for Your Brand Needs Troll Hunters.

Your Brand Doesn’t Need Attention. It Needs Troll Hunters.

The first thing I noticed wasn’t the troll. It was the behavior. We were standing…

A tan leather handbag on an architect's plan, deep teal ground - Build Your Brand World, Chapter 2: Your Brand Is Telling One Story.
Build Your Brand WorldCh. 2 of 14

Your Brand Is Telling One Story

One of the most memorable stories I’ve read was 3 words and a picture. How is that even possible? That’s what we’re uncovering today. Issue #002 . 🔎 For my 50th birthday, my husband bought me a purse. Not just any purse.It was a splurge, something I’d never buy for myself. I love good purses. The craftsmanship. The feel. The way a great one starts conversations. The way they feel fun and well made and classy all at the same time. (The things I hope I am, you could say. :)) I’m also very good…

Deep teal cover with an architect's floor plan and red pencil - Build Your Brand World, Chapter 1: Your Brand Is Building a World.
Build Your Brand WorldCh. 1 of 14

Your Brand Is Building a World

Issue 001 is officially out! 🎉 Why do some brands feel impossible to ignore? They’re not just telling better stories. Every week I’ll show you one piece of the invisible structure that makes brands unputdownable. You’ll get examples, story science, and one thing to change this week. You can have a perfect story.A clear message. Emotional beats. Even great moments. And it still won’t land. Because there’s something else you’re supposed to be building.Something invisible that holds the whole…