Your brand doesn’t need more stories

Your brand doesn’t need more stories

One of the most memorable stories I’ve read was 3 words and a picture. How is that even possible? That’s what we’re uncovering today. Issue #002 . 🔎 For my 50th birthday, my husband bought me a purse. Not just any purse.It was a splurge, something I’d never buy for myself. I love good purses. The craftsmanship. The feel. The way a great one starts conversations. The way they feel fun and well made and classy all at the same time. (The things I hope I am, you could say. :)) I’m also very good…

Stories Don’t Fail Because They’re Bad

Stories Don’t Fail Because They’re Bad

Issue 001 is officially out! 🎉 Why do some brands feel impossible to ignore? They’re not just telling better stories. Every week I’ll show you one piece of the invisible structure that makes brands unputdownable. You’ll get examples, story science, and one thing to change this week. You can have a perfect story.A clear message. Emotional beats. Even great moments. And it still won’t land. Because there’s something else you’re supposed to be building.Something invisible that holds the whole…