Missing Story

Sometimes the scariest moment isn’t the post that flops. It’s the post you have to write after one that worked. If you’re an introvert building a brand based on you, and the post you wrote last week is louder in your head than the post you have to write today, this was meant to find you today. Because something happens when the work starts landing. That’s what we’re uncovering today. Issue #001 . 🔎 I made the mistake of looking at the analytics on a Saturday morning. Issue 013 had just gone…

You can love what you do and still find showing up for it exhausting. Both things can be true. If you’re an introvert and you’re building a brand based on you, today’s issue is for you. Because there’s a decision with a cost you’re making every day. You just might not realize it. That’s what we’re uncovering today. Issue #013 . 🔎 Last Friday, I was driving into Raleigh with a Starbucks in my hand and a 3-hour strategy session waiting for me at the other end. My business coach, Kasey Brown…

There’s a point in every story where you grab someone… or you lose them.But the moment that decides it isn’t where you think. That’s what we’re uncovering today. Issue #010 . 🔎 Last February, I stood in exactly the same spot as the Wright Brothers did before their first flight. My husband and I have made a new tradition of taking the RV to the Outer Banks every year. But we don’t go in the summer or spring when it’s buzzing with people. We go in the winter. The air is sharp. Sometimes pouring…

You can someone a better path…and they’ll choose the one they’re on. You know your product or service would make their life easier. Solve real problems. Actually help someone. And still… “Nope, I’m good.” There’s one thing that has to shift before anyone will choose something different. That’s what we’re uncovering today. Issue #009 . 🔎 This past weekend, I did something I always do. I hopped in my car, rolled all the windows down, blasted my “happy driving” playlist and drove to Target….

Some stories lose readers in the middle. Others never get that chance. They lose them on page one. Or line one. Whether it’s the first page of your novel, your strategy deck, or the hook on your posts…the struggle is real. That beginning has one job. And it’s not the one most people give it. That’s what we’re uncovering today. Issue #008. 🔎 For the past year, I’ve been trying to get better at hooks. You probably know the moment. You’re writing a post, staring at the first line, and asking…

The middle is where most ideas get muddy. It’s the moment when a story, a message, or a piece of content stops letting the audience discover the idea and starts explaining it instead. Your ideas aren’t bad. But your explanations might be. That’s what we’re uncovering today. Issue #007 . 🔎 One late night this week, I opened a manuscript I haven’t touched in years. This was intended to be book four in a five-book series. I even have the cover designed for it. But I let it sit on that proverbial…

You probably see there’s a new header up there. ↑ This is the same newsletter. It’s just a small change — not a full redo, just a new door. Why? I realized I was making you work too hard. That’s what we’re uncovering today. Issue #006 . 🔎 I was sitting on my back porch the other day. It’s the place where I can’t seem to dodge what’s true. So I sat there with coffee in hand, Wyatt guarding from his perch, and thought about the low-grade tension I’d been ignoring. You know the one. The small…

There’s a moment in every story that changes everything. And once it happens, it becomes the hinge between before and after. Nothing moves the same way again. The brands and stories that actually change people don’t stumble into that moment. They build it on purpose. That’s what we’re uncovering today. Issue #005 . 🔎 If you’ve ever once thought, “Accountants are boring,” I’d challenge you to attend an accounting conference. One of my first years attending one, I worked for the company that…

If you want to understand how story shapes behavior, here’s a riddle: People are hiking into the woods to find five-ton trolls built from scrap wood. Entire families driving hours to see them. Locals signing up to help build them for free. No one is persuading them. They’re volunteering. Why? That’s what we’re uncovering today. Issue #004 . 🔎 Saturday morning. It was bright and Carolina blue. My husband and I had a mission. Not brunch.Not errands.Not “let’s swing by the park.” We were going…