Want to see how I think first? Or steal a smarter way to work?
Welcome to the Library.
This is where I put the ideas, tools, and occasional marketing rabbit holes worth sharing. Some will help you see your business differently. Others will give you a smarter way to get something done.
The AI Sniff Test, fresh off the desk.
Paste your draft. This isn’t the AI police. Use AI in your strategy and systems, absolutely. But story always comes first. So we’re just checking if there’s a human in here somewhere.
Tool · FreeThree lanes. Pick the problem you have today.
Systems & AI Workflows
What can AI do for you, without you?
Workflows, experiments, and practical ways to turn your expertise into marketing that doesn’t keep starting over.
Start here if you’re asking“How can I get marketing work off my plate?”
Story & Positioning
Your expertise isn’t the whole story.
Ideas about what makes a business different, memorable, and worth choosing.
Start here if you’re asking“Why aren’t people seeing what makes my business worth choosing?”
Marketing Strategy
Before you fix the wrong thing.
Find out what’s really getting in the way before you spend time fixing something that isn’t the problem.
Start here if you’re asking“How do I know what to focus on and what to stop doing?”
Build Your Brand World
Why your best work keeps getting scrolled past, and the story structure underneath the brands that don’t.
More series are on the way.
Things to use, not just read.
A collection of tools, prompts, templates, and AI workflows to help you think more clearly, make better marketing decisions, and hand off some of the work.
Some you can use in five minutes. Others will help you build something your marketing can keep using long after you’ve closed the laptop.
Workflows to implement.
Practical workflows you can explore, adapt, or use in your own marketing. Repeatable jobs AI can take on once it understands your business, your strategy, and the decisions behind the work.
The full collection.
The AI Sniff Test
Paste your draft. We’re just checking if there’s a human in here somewhere.
ToolFreeUse it →
Story Compass
A four-chapter reading that finds where your brand stops being believed.
ToolFreeUse it →
The Cold Brand Read
I read your website, profiles and content cold to find out what a stranger can actually understand about your business, what gets lost and where the story starts to drift.
ToolFree or $147Get your read →
The Only-You Post Builder
Build post ideas that sound like you, not like everyone else’s feed.
ToolFreeUse it →Yes, I also write novels.
Three published novels. Because apparently twenty-five years of marketing wasn’t enough storytelling for one person. Come meet the other half of my brain.