you’ve tried all the things. and still…
If more was going to fix your brand,
it would’ve by now.
What’s missing is the story beneath it.
I help founders, writers, and experts build that story —
and learn how to show up with it so your story walks in before you do.
This is what that actually feels like:
→ You’re explaining your work… and watching people almost get it
→ You rewrite things constantly, then delete and start again
→ Nothing you post feels like you, and you can’t figure out why
→ You open a blank doc or post prompt and suddenly don’t know what to say
→ You’ve tried all the things… and still feel completely invisible.
You’re not doing anything wrong.
You’ve just outgrown the story you’re telling.
Who this is for
This work is for people building personal brands that carry their business, not businesses trying to manufacture a brand. This work is for you if:
I’m Jeannie
how i work
You’re here because your brand just doesn’t feel right— or it barely feels there at all. You’ve tried the advice, the tactics… and that gut feeling hasn’t changed.
That’s not a tactics or content problem.
It’s a story problem.
I’m a Story Coach and Brand Strategist with over 25 years of marketing and story structure experience. I help you rebuild your story from the foundation up, so you can stop second guessing how you show up and start feeling like your brand actually fits.
NEED clarity fast?
Start with a Story Audit
If you’re stuck in that spiral — rewriting, second-guessing, and still feeling like nothing is working — this is the fastest way to know exactly what’s off.
You don’t need more ideas or more tactics.
You need to see what’s not working and why.
The Foundation Story Program
Build the story that fits
Foundation Story
If you’ve been trying to explain your work — whether that’s your fiction world, your offers, or your business — and it still doesn’t quite land…
this is where we fix that.
This isn’t about crafting content. It’s about getting clear on the story you haven’t built yet, and shaping it so how you show up becomes easier, clearer, and more true.
What We do Together: We figure out the story your brand is missing and build it so everything starts to click. Inside this work, we:
- Clarify how you talk about what you do in a way that makes sense
- Shape your perspective so it pulls the right people in (without over-explaining)
- Bring everything into alignment so your story holds, no matter where you show up
- Remove the constant second-guessing around what to say and how to say it
What you leave with:
Not a pile of documents. You leave with:
- A clear story that fits —and finally clicks
- The ability to talk about your work without second-guessing it
- A few key pieces already shaped, so you can see how this shows up in the real world (for one visibility channel)
- A way to keep going without rewriting everything every time you show up
What this changes:
Instead of rewriting everything…again. You’ll know what fits, what doesn’t, and how to move forward without guessing.
Investment: $5,000
Foundation Story In Motion
Build it and learn how to use it every day
When it comes to your story, it isn’t the clarity that freezes you. It’s usually because the moment you try to use it… you’ll second guess everything.
The Story In Motion changes that.
This is for you if:
- You don’t just want clarity, you want to start showing up differently now
- You want support and accountability as you apply this in real time
- You’re tired of figuring it out on your own after the strategy is done
What we do together:
After building your Foundation Story, I’m here with you while you start using it. We’ll work through the real moments where your story has to hold:
- shaping your content before it goes out
- refining your message as you say it out loud
- adjusting how you show up based on what you’re seeing
- working through the hesitation, questions, and decisions in real time
What you get:
- Full Foundation Story
- 90 days of coaching and support after the story is complete
- 1 call per month (3 total)
- Ongoing feedback
- Full Founding-member community access for one year
Important note: I don’t do execution, and that’s intentional. My role is to make sure you know exactly what to do, how to do it, and have support while you implement the new story. Because if you’re dependent on someone else writing it all for you, you’ll never walk in your own story.
Investment: $12,500
Hi, I’m Jeannie
For more than two decades, I worked behind the scenes in growing companies, helping leaders and experts shape how they were seen.
I watched the same pattern repeat:
Talented, capable people doing everything “right”, yet still being underestimated, miscategorized, or overlooked. Not because they lacked skill. Because their story hadn’t evolved with them. And then I watched as they tried every tactic and trick to fix it at the surface content level… but none of it worked.
I’m also a 3x published fiction author, which means I don’t see story as surface-level messaging or content. I see it as the structure underneath everything. That’s why the Foundation Story exists.
I’ve lived what happens when that structure is missing—and what becomes possible when it’s finally aligned.
Today, I work as a Story Coach and bring that experience into helping you shape and use the story your brand actually needs.
Let’s get started
It’s time to find the story
that fits who you are today.
Frequently Asked Questions
These are the questions people often ask before getting started.
Still have more questions? Ask me anything here.
• newsletter •
Find the story that’s been missing
If you’ve ever felt like something about how you show up just isn’t clicking, even when you’re doing everything “right”, this is where we start to make sense of that. Each week, I break down one piece of the story beneath your brand, so you can create what actually connects