Find the gaps in your brand, then build the foundation story that fixes them.

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If your visibility, positioning, or growth feels harder than it should, it’s not because you need better tactics. It’s because the story carrying your work hasn’t caught up to the level you’re operating at. This disconnect creates gaps— in your story, your message, your trust signals, your visibility. And those gaps are what’s costing you deals.

Most expert-led businesses don’t stall because the work isn’t good. They stall because of brand gaps.

They stall because:

  • people misunderstand the value (Message Gap)
  • the message keeps shifting depending on the platform (Story Gap)
  • marketing feels like effort without momentum (Trust Gap)
  • tactics work sometimes — but never consistently (Visibility Gap)

That’s what happens when there’s no foundation story yet or when the business has outgrown the one it started with.

Who This Work Is For

This work is for expert-led business owners who have brand gaps costing them premium clients. You may not see those gaps yet, but you feel them. This work can help you if:

Your experience, judgement, or leadership is what people are actually paying for.

Things make sense when you explain them live, but not when you’re not in the room.

You’ve outgrown how your work is currently framed or priced.

You’ve tried all the tactics and what used to work now feels heavier or less effective.

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How I
Work

I’ve learned that starting with tactics only makes things louder, not better. Most people come here after trying a lot of things that should have worked and feeling like the effort isn’t paying off.

I find the gaps first — the story, message, trust and visibility gaps most expert-led businesses can’t see. Then we fix them by building your foundation story.

The Two Ways to Start:

THE FASTEST WAY to clarity

Foundation Story Audit

The Foundation Story Audit is a complete brand gap diagnosis. I find where your story is breaking, where trust is leaking, and which gaps are costing you clients right now.

How this works: This is a done-for-you audit. I review all of your brand touchpoints to pinpoint the story you’re telling. We’ll walk through it together in a 60 minute call to give you clear, prioritized next steps on what to fix.

You’ll know:

  • which of the 4 brand gaps (story, message, trust, visibility) are costing you the most
  • what story your audience is actually experiencing
  • where trust or clarity is leaking
  • what’s being over-compensated for with tactics

This is the place to start if things feel scattered, heavy or unclear, and you just need clear direction first.

Investment: $797

find the gaps costing your clients

We’ll build your story

Foundation Story

The Foundation Story is done-for-you work that builds the core narrative and structure your business actually runs on.

How this works: This includes a full audit of your brand, and an 8-10 program where we dive into

This is where we:

  • define the story your expertise needs to carry
  • align positioning, language, and decisions
  • remove the need to duct-tape marketing together

This is the work everything else depends on.

Investment: $5,000

apply for a foundation story build →

Optional Extension:
Foundation Story Build + Launch

For some clients, clarity isn’t enough — they want to see how the story goes into the world. Foundation Story + Launch includes the full foundation work, then activates it. I design exactly how your story goes into the world, PLUS a 90-day content direction and a single funnel you can implement with confidence.

Investment: $8,500

apply for a foundation story build + LAUNCH →

Hi, I’m Jeannie

I’ve spent the last two decades leading brand and marketing strategy inside growing companies — and working with experts whose work had outgrown the stories holding it.

I’m also a writer, which is why I don’t treat story as messaging or content. I treat it as structure.

The Foundation Story work exists because I’ve seen what happens when capable leaders keep trying to “do marketing” without a narrative foundation strong enough to carry their next chapter.

learn more about me

Your story starts here

Everyone starts
in the same place:
the foundation story.

We either diagnosis your foundation story or we build it.

submit your application to get started

Frequently Asked Questions

These are the questions people often ask before getting started.

It sits underneath both. This isn’t about logos, taglines, or campaign tactics. It’s about the story that’s carrying your business decisions, messaging and visibility (whether you’ve named it or not).

Marketing and branding tend to work better after this is clear. When it isn’t, they usually feel harder than they should.

If things feel unclear or scattered, the Foundation Story Audit is literally designed to remove the guessing for you.

It will help you see exactly what story you’ve got, where it’s strained or missing altogether. This is the clarity you often need to move into deeper work.

You don’t need to self-diagnose. That’s part of the process.

I don’t handle day-to-day execution or content production. My role is to design the foundation and the path, so you’re no longer guessing what should come next or why something isn’t working.

In the Foundation Story + Launch work, I design a 90-day content direction and a single funnel you can implement with confidence, but implementation itself is handled by you or your team.

If support is needed, we can absolutely have that conversation as a custom engagement.

This work is best suited for expert-led businesses — where the value of your brand lives in your experience, judgment, leadership, or decision-making.

It tends to work especially well when:

  • your work has outgrown how it’s currently framed
  • you’re being misunderstood, miscategorized, or under-positioned
  • what used to work now feels harder to sustain

It may not be the right fit right now if you’re still exploring an idea, validating a concept, or looking for tactics to lead the strategy rather than support it.

Timelines vary on the scope and engagement with you, but this isn’t open ended work.

The audit is a short, focused engagement. I will book your audit for my next available slot, and you’ll have your results within a week from there.

The foundation story build is 8-10 weeks on average, and the Build + Launch can run 10-12 weeks. There will be clear phases, a schedule we work from, and an endpoint.

Once the foundation story is clear, clients often continue in different ways depending on their needs.

That might include platform-specific work (like LinkedIn), coaching support as the business evolves, or periodic refinement as new decisions come into play.

Nothing is assumed or automatic. Those paths only make sense after the foundation is in place — and only if they’re actually useful.

Still have more questions? Ask me anything here.

submit your application to get started