In books, you know you need one. In brands, you probably never learned you need this, too. (No, really.) And in both cases, it can make or break your story. What is the missing piece? That’s what we’re uncovering today. Issue #011 . 🔎 I was somewhere in my fourth rewrite of my first (eventually published) novel when Alias saved it. Not the TV show exactly. Sloane. If you watched Alias, you know. If you didn’t, Sloane was the Villain (with a capital V). Sophisticated, brilliant, completely…