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A stack of books with an annotated, highlighted open book on top, on a rust ground, beside the title 3 Books on Story Structure.
Writing

3 Must-Read Books on Story Structure for Aspiring Novelists

February 15, 2025September 24, 2026

If you’ve ever found yourself staring at a blank page, wondering why your story isn’t…

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A battered writer's notebook with a rust elastic band and paper tabs on a plaster ground, beside the title 7 Steps to Write a Character Arc.
Writing

7 Steps to Write a Powerful Character Arc (with Examples + Template)

January 14, 2025September 26, 2026

At the heart of every unforgettable story lies a great character arc. It’s the transformation—or…

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A bitten green apple beside a red apple on a deep teal surface
Writing

11 Questions That will Help you Write a Book

June 5, 2020November 4, 2026

So you’ve decided to write a book. First off… congratulations, Alice. You’re in for a…

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The Marketing Funnel vs the Customer Journey: How to Bring them Together
Strategy

The Marketing Funnel vs the Customer Journey: How to Bring them Together

December 12, 2017September 9, 2026

As a marketer, have you ever felt like you’re juggling too many pieces of the…

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good, fast, cheap triangle
Strategy

What is the Good, Fast, Cheap Triangle?

July 22, 2017September 9, 2026

You’ve heard the phrase: Good, fast or cheap. Pick two. (That’s why you’re here.) This…

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good, fast, cheap triangle

Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

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Jeannie Ruesch

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