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Gold comedy and tragedy theatre masks on a near-black surface — cover for A Three-Act Structure Template.
Writing

The Best Three Act Structure Template to Plot Your Story

April 25, 2025September 16, 2026

If your story is starting to feel more like a collection of vibes than a…

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Index cards with hand-drawn story shapes on a deep teal ground, beside the title The Best Storytelling Models.
Writing

The Best Storytelling Models for Writers, Marketers, and Creators

February 25, 2025September 24, 2026

Storytelling is everywhere. From novels and movies to social media captions and email subject lines,…

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A stack of books with an annotated, highlighted open book on top, on a rust ground, beside the title 3 Books on Story Structure.
Writing

3 Must-Read Books on Story Structure for Aspiring Novelists

February 15, 2025September 24, 2026

If you’ve ever found yourself staring at a blank page, wondering why your story isn’t…

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what is a turning point in a story?
Writing

What is a turning point in a story and how to write great ones

August 10, 2009September 9, 2026

When you’re just starting to write stories, structure can feel like a four-letter word. You…

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what is a turning point in a story?

Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

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Jeannie Ruesch

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