Nothing in Marketing Ever Dies. It Just Gets Renamed to Death.
Publicity became PR. Permission marketing became inbound became content marketing. SEO became AEO. Thirteen renames, and what actually changed underneath.
Nobody Warns Introverts What Happens After a Post Works
Sometimes the scariest moment isn’t the post that flops. It’s the post you have to write after one that worked. If you’re an introvert building a brand based on you, and the post you wrote last week is louder in your head than the post you have to write today, this was meant to find you today. Because something happens when the work starts landing. That’s what we’re uncovering today. Issue #001 . 🔎 I made the mistake of looking at the analytics on a Saturday morning. Issue 013 had just gone…
If You Skip the Context, Your Audience Writes the Story
You wrote exactly what you meant. But they read something completely different, and you have no idea where it went wrong.
Your Brand Doesn’t Need Attention. It Needs Troll Hunters.
The first thing I noticed wasn’t the troll. It was the behavior. We were standing…
The History of Content Marketing: 29 Brands, 1732 to Now
The History of Content Marketing: Why It’s Always Been About Capturing Attention Today, everyone’s talking…