Your Brand Doesn’t Need Attention. It Needs Troll Hunters.
The first thing I noticed wasn’t the troll. It was the behavior. We were standing…
The History of Content Marketing: 29 Brands, 1732 to Now
The History of Content Marketing: Why It’s Always Been About Capturing Attention Today, everyone’s talking…
3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.
Brand Community Lessons You Can Learn from a Soap Opera Fan Base…
If your business was a TV show, what show would it be? What does that tell you about your audience? You can learn a few things about building a brand community from this surprising source: soap operas. Tune in and find out more.
What a TSA Agent Can Teach you about Brand
I arrived with plenty of time before my flight. Yup, I’m that person who needs…