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Jeannie Ruesch
A vintage cream quad roller skate on a teal surface
Off the Clock

The Ultimate 80s Roller Skate Night Playlist

January 10, 2019November 4, 2026

Head back to the roller rink in the 80s with this crowdsourced playlist… all the hits, skate style.

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A toy tyrannosaurus head roaring on a plaster-coloured surface
Strategy

How this Jurassic World Ad Built Suspense into its Twitter Campaign

March 6, 2018November 6, 2026

Where can you add suspense into your product launches from a movie franchise? This post takes reviews an ad campaign from the Jurassic World movie big on dinosaurs and suspense.

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3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
Strategy

3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic

February 20, 2018September 10, 2026

What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.

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Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

Pull up a chair. We've got things to fix.

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Story & PositioningYour expertise isn't the whole story.Marketing StrategyBefore you fix the wrong thing.Systems & AI WorkflowsWhat can AI do for you, without you?

Also: Writing  ·  Off the Clock  ·  Captions

Jeannie Ruesch

Smarter Marketing

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