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Jeannie Ruesch
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Strategy

Are you setting customers up for failed expectations in your ads?

November 26, 2019November 4, 2026

First of all, say hello to Stock Hero Man in our featured image.  (Not to…

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A child's tablet in a rust-red case beside a sand timer on a teal surface
Strategy

5 Must-Have Elements Your Free Trial Offer Needs For Customers to Act

February 27, 2018November 6, 2026

What does your customer need to take action on a free trial? This post covers 5 must-have elements in your customer journey that can help your conversions improve.

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3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
Strategy

3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic

February 20, 2018September 10, 2026

What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.

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Where’s the hook? A Facebook Ad Journey Review from the Awareness stage
Strategy

Where’s the hook? A Facebook Ad Journey Review from the Awareness stage

December 19, 2017September 9, 2026

Welcome to the first Facebook Ad Journey review in my #FunnelVision series. This series walks…

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The Marketing Funnel vs the Customer Journey: How to Bring them Together
Strategy

The Marketing Funnel vs the Customer Journey: How to Bring them Together

December 12, 2017September 9, 2026

As a marketer, have you ever felt like you’re juggling too many pieces of the…

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Jeannie Ruesch

Hey, I'm Jeannie

Welcome to my corner of the internet, where we question the marketing rules, find smarter ways to get things done, and occasionally wonder why we're still doing jobs our AI could've handled.

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Jeannie Ruesch

Smarter Marketing

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