Your Brand Doesn’t Need Attention. It Needs Troll Hunters.
The first thing I noticed wasn’t the troll. It was the behavior. We were standing…
Coach isn’t back because of a bag
Coach is back in the conversation. But most coverage of the Coach brand marketing strategy…
The Peloton Bike Ad: What Went Wrong?
Every good ad has a story to tell. You’ve seen them. Watched them. Shared them….
When GIFs are a Sign You’re Living Your Brand Values
How do you know when your brand is showing, not telling your values? Try the GIF test: it might surprise you. Learn how to measure your brand value perception by this unexpected example of GIFs gone right.
How this Jurassic World Ad Built Suspense into its Twitter Campaign
Where can you add suspense into your product launches from a movie franchise? This post takes reviews an ad campaign from the Jurassic World movie big on dinosaurs and suspense.
3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic
What can you learn about marketing from a rock band? Here are 3 things Def Leppard did well in their Facebook ad funnel that any brand can mimic.
Brand Community Lessons You Can Learn from a Soap Opera Fan Base…
If your business was a TV show, what show would it be? What does that tell you about your audience? You can learn a few things about building a brand community from this surprising source: soap operas. Tune in and find out more.
What a TSA Agent Can Teach you about Brand
I arrived with plenty of time before my flight. Yup, I’m that person who needs…