Your Personal Brand is telling a Story.
Is it the story you want people to believe?
Every time someone encounters you through your posts, your profile or your words, their brain is looking for patterns. In those first seconds, they decide whether they recognize you, trust you, or move on.
You don’t see that moment.
You feel the result.
- People skim past instead of leaning in
- Conversations that stall without explanation
- Interest that never turns into momentum
Not because what you bring isn’t strong, but because the story holding it together isn’t forming a clear, trustworthy pattern.
When your brand signals don’t add up, people hesitate.
Their brains can’t predict what comes next. And their brains can’t predict, it doesn’t trust. That hesitation looks like silence, vague “not right now” responses, or choosing someone who signals something clearer.
That’s not a visibility issue.
It’s a trust issue.
(And when this show up in more than one place, this is a foundation issue).
How personal brands actually build trust
Trust isn’t built through perfection.
It’s built through pattern recognition.
Our brains are prediction machines. When we see the same tone, energy, values, and message show up consistently, we relax. We instinctively get it. Which means we get you, and we trust that you’re “our people.” That’s why most personal brands today are experienced through one primary platform — often LinkedIn, Instagram, Substack, a newsletter, or a personal website.
That platform becomes the place where people subconsciously ask:
- Have I seen this before?
- Do I understand who this is?
- Does this feel consistent and safe to trust?
When the brand behind that platform isn’t clear, no amount of posting or tweaking fixes the hesitation.
StoryFit is personal brand strategy focused on fit, consistency, and pattern-building, and expressed through the platform that your audience is most likely to find you, latch on to you, and build a connection. StoryFit focuses on one primary platform; brand foundation story work addresses the story underneath the entire business.
What StoryFit helps you fix
When your personal brand fits, you wear it with confidence.
Confidence creates consistency.
Consistency creates recognizable patterns.
And patterns build trust.
StoryFit helps you clarify:
- what your brand actually stands for
- how you want people to feel when they encounter you
- what must stay consistent for trust to form
We look at where things are breaking:
- visual signals that don’t match your energy
- language that sounds like everyone else
- stories that don’t reinforce the same belief
- mixed messages that create confusion instead of familiarity
Once your fit is clear, showing up gets easier — because you’re no longer forcing it.
Choose what you need most right now:
if you need to get clear
StoryFit Profile Audit
The fastest way to see where trust is breaking and why your personal brand isn’t forming a recognizable pattern yet.
I review one primary platform (LinkedIn, Instagram, Substack, website, or funnel) to identify:
- where signals don’t match and trust weakens
- where your story blends in instead of standing out
- where inconsistency is creating hesitation
- what needs to change first to build a stronger pattern
You’ll receive a recorded walkthrough with clear, prioritized guidance, so you know exactly what’s helping, what’s hurting, and what to focus on next.
Investment: $199
IF YOU NEED IT DONE AND READY TO GO
StoryFit Profile Brand Build
When your primary platform profile undersells you, opportunities quietly pass you by.
The StoryFit Build clarifies your personal brand foundation first, then expresses it through one primary platform so your tone, story, and signals reinforce the same truth over time.
This is done-for-you personal brand work, grounded in story structure and trust psychology, not surface polish.
What’s included:
- Two focused StoryFit working sessions to clarify fit, voice, and authority
- A full rebuild of your primary platform as a brand expression, not just a profile rewrite
- Aligned visuals, language, and credibility signals
- A clear content direction that reinforces the same core belief
- Custom graphics and Canva templates to support consistency going forward
The result is a personal brand that feels effortless, recognizable, and trustworthy because it finally fits.
Investment: $1,500
Have a community or group?
Bring this to your community, team or group
The ideas behind StoryFit come from The LBD Rule — a presentation and group coaching experience on how fit, consistency, and story patterns build trust. Learn more here.
What This Looks Like… A Client Example:
A profile that reflects you
four smart girls
“I can’t recommend Jeannie highly enough! She completely transformed my LinkedIn profile—both in storytelling and design. She not only gave it a fresh, polished look with color and style, but also brought out details of my story that I had completely overlooked.
What impressed me most was her ability to capture my voice while making everything more compelling and professional. The end result is a profile that truly reflects who I am and the value I bring. She truly went above and beyond, blowing away my expectations.
If you’re looking for someone who can make your profile stand out and tell your story with clarity and impact, Jeannie is the person to work with!”
— Carrie Greene, Four Smart Girls
noticing this beyond one platform?
If these trust signals are showing up across your business — your website, your offers, positioning, or leadership presence — you may be ready for brand foundation story work. That’s where we clarify the story shaping everything else.
→ Explore Brand Strategy & Storytelling
Hi, I’m Jeannie
I’ve spent the last two decades leading brand and marketing strategy inside growing companies — and helping founders and professionals whose experience had outgrown the stories carrying it.
I’m also a writer, which is why I don’t treat story as performance or content. I treat it as structure.
The Storyteller Brand Framework and the LBD Rule exist because I’ve seen what happens when capable people try to build trust without a story that actually fits.
StoryFit is how we fix that — thoughtfully, strategically, and with intention.
Frequently Asked Questions
I hope these answers help make your decision an easy YES!
When you’re ready to make sure the story people recognize and trust is the one you intend to tell, I’m here.
subscribe:
The Making of a Storyteller Brand
A behind-the-scenes look at how strong brands earn trust — not through tactics, but through the story beneath them. Each issue explores how foundation stories form, where they quietly break, and what changes when the story finally fits. For founders, leaders, and creatives who know their work deserves to carry more weight.