The Internet Will Give You 100 Ways to Fix Your Marketing. Most of Them Could Be Wrong.
Before you niche down, post more, build a funnel or rewrite your website, use these five layers to figure out where the problem actually started.
Before You “Fix Your Marketing,” Check the Water
Before you rewrite your website, rethink your content, or narrow your niche, make sure that’s actually where the problem is.
Stop Brainstorming Content. Your Best Ideas Are Already Hiding in Your AI Chats.
Teach your AI to catch the stories, insights, and ideas already showing up in your work, so creating content gets easier without adding another task to your week.
You Don’t Need to Build a Brand. You Need to Understand the One You Already Have.
3,600 years of evidence explains why your brand exists before the logo and why fixing your marketing starts with understanding what people already expect from you.
If AI Touches Your Writing, Is It Still Yours?
The better question isn’t whether a machine entered the process. It’s who supplied the thinking, made the decisions, caught the mistakes, and owned the result.
Brand Read 002: You Don’t Need a Better Bio. You Need the Story Your Bio Should Be Built From.
Before you rewrite your website, About page, or positioning, find the story that explains why you know what you know and gives people a reason to trust you.
You Know Too Much About Your Business, and It’s Making Your Marketing Harder
The problem may not be your message. It may be the gap between what feels obvious to you and what your customers are ready to understand next.
There's something wrong with the way we talk about content
I stopped posting on LinkedIn for about three weeks earlier this year.