Recent articles
Before You “Fix Your Marketing,” Check the Water by Jeannie Ruesch
Before you rewrite your website, rethink your content, or narrow your niche, make sure that’s actually where the problem is.
Read on SubstackI taught AI my taste. Now it stops handing me clipart. (A full AI design system inside) by Jeannie Ruesch
The exact prompts I used, the questions to answer, the way I organize the system, and how to get AI to hand you a portable design file you can run in any model (Claude included).
Read on SubstackIf No One Is Finding You, Posting More May Be the Wrong Fix by Jeannie Ruesch
Before you add another post, platform, or tactic, step back long enough to notice the stories, ideas, and point of view your marketing should be built around.
Read on SubstackBrand Reads
Brand Read 002: You Don’t Need a Better Bio. You Need the Story Your Bio Should Be Built From. by Jeannie Ruesch
Before you rewrite your website, About page, or positioning, find the story that explains why you know what you know and gives people a reason to trust you.
Read on Substack