The Making of a Storyteller Brand
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Why this newsletter exists
Most brand advice focuses on what to do next.
This newsletter focuses on what everything else should be built on.
The Making of a Storyteller Brand is where I break down how story architecture works in brands—how it creates belonging, earns trust, and why brands stall when that foundation is missing.
No tactics. No trend-chasing. Just the structure that makes everything else work.
How story architecture works for brands
The invisible rules that make brands unputdownable (with examples you’ll recognize and see differently.)
The framework behind the work
The full architecture compass: Story, meaning, belonging, and change — and how they map to brands that get chosen.
Where brands break
The gaps most founders and marketers can’t see, and why surface-level fixes don’t hold.
One thing to do differently
Every issue ends with something you can apply immediately. Not theory. Action.
