The Making of a Storyteller Brand
A newsletter about building brands people recognize, trust, and choose — because the story fits.
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Launching January 2026.
Why this newsletter exists
Most brand advice focuses on what to do next.
This newsletter focuses on what everything else should be built on.
The Making of a Storyteller Brand is where I break down how brands earn trust, meaning, and momentum when the story beneath them actually fits — and what happens when it doesn’t.
No tactics.
No trend-chasing.
Just the structure that makes everything else work.
Foundation stories, explained
How they form, how they hold, and how they quietly fail.
The framework behind the work
Story, meaning, belonging, and change — applied to real brands.
Where brands drift
And why fixes often pile up instead of solving the root problem.
No tactics required
This is the layer before tactics that make the tactics actually work.