Great copy doesn’t require lots of words. Just a lot of emotion. This post gives an evocative example of how and why this works — and how it will help …
Much Ado About Marketing
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How do you know when your brand is showing, not telling your values? Try the GIF test: it might surprise you. Learn how to measure your brand value perception by …
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Much Ado About Marketing
How this #JurassicWorld Ad Built Suspense into its Twitter Campaign
1.9K viewsWhere can you add suspense into your product launches from a movie franchise? This post takes reviews an ad campaign from the Jurassic World movie big on dinosaurs and suspense.
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Much Ado About Marketing
5 Must-Have Elements Your Customers Need to Act on Your Free Trial Offers
1.8K viewsWhat does your customer need to take action on a free trial? This post covers 5 must-have elements in your customer journey that can help your conversions improve.