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How to ruin your ad funnel in one step

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The Peloton Bike Ad: What Went Wrong?

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Are you setting customers up for failed expectations in your ads?

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Can you spot the broken first rule in the customer journey?

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Have you seen the elusive viral LinkedIn post, in the wild? (Yes, LinkedIn.) Here it is…

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When GIFs are a Sign You’re Living Your Brand Values

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How this Jurassic World Ad Built Suspense into its Twitter Campaign

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3 Awesome Things in this Def Leppard Facebook Ad Campaign You Can Mimic

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Feeding Customers With Your Facebook Ad Journey

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The Marketing Funnel vs the Customer Journey: How to Bring them Together

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Brand Community Lessons You Can Learn from a Soap Opera Fan Base…

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What is the Good, Fast, Cheap Triangle?