Your brand should carry your value Without constant explanation.

You can feel the cost of carrying a story that no longer works.

You’ve grown. Your work has evolved.

The story that’s holding your brand together hasn’t kept up with who you are — or who you’re stepping into next. And it’s starting to show:

You’ve likely felt this recently:

  • A prospect doesn’t quite get what makes you different
  • You’re explaining your value more than you should
  • Someone chooses a competitor who’s clearer, but not better
  • Your marketing looks fine, but isn’t pulling its weight

This isn’t a visibility problem.
It’s a leverage problem.


Most brands tell stories.
Brands that last map them.

I work with founders and leaders who know their work is strong, but keep losing momentum because their brand doesn’t carry the weight it should.

Not because they lack talent.
Not because they haven’t tried.

Because the story holding their brand together was never built to signal the level they’re operating at now.

Without structure, even good ideas scatter.
And the longer that continues, the harder it becomes to build the kind of trust people recognize, remember, and respond to.

When your story is built on a solid foundation, it doesn’t just sound clearer, it starts doing the work for you. It grows with you. And it becomes exponentially easier to share.

introducing

The VIP Storyteller Brand Program

A complete brand architecture reset.

This is my signature brand work for founders and business owners who know their current story no longer fits, and they don’t want to keep carrying something that’s costing them clarity, confidence, and growth.

We don’t start with content.
We don’t jump to tactics.

We build the architecture your next stage depends on.

If your current story no longer fits, this is the work.

What this program does

Inside the VIP Storyteller Brand Program, we map the architecture your brand is already operating on — and rebuild it intentionally.
Story → Meaning → Belonging → Change

This becomes the foundation for:

  • How your brand is understood
  • Why people trust it
  • What they see themselves becoming by choosing it

Once this structure is in place, everything else works better, because it finally fits.

If you want to feel confident in exactly what to share — and have content that fits who you are now and carries your value without constant explanation — this is where we start.

Chose the level of support that matches where you are right now:


VIP STORYTELLER BRAND

Foundations

For founders who need the core architecture clarified before moving forward. This option is focused on defining the brand story your next stage depends on.

Includes:

  • Complete brand audit using the Storyteller Brand Framework
  • 4 focused working sessions to shape decisions and direction
  • A clear, structured brand narrative (not slogans)
  • Messaging and positioning guidelines that reflect your expertise and authority
  • Story anchors that make future marketing consistent and coherent
  • Slack and email access between sessions for guidance and alignment

You’ll leave knowing exactly what your brand stands for, how it should sound, and what it needs to support next.

Investment: $5,000


VIP STORYTELLER BRAND

Foundations + Launch

For founders who want the architecture and the path to activate it. This option builds on Foundations and adds implementation-level clarity.

Includes everything in Foundations, PLUS:

  • 8 total one-hour working sessions (4 additional sessions)
  • A 90-day content strategy aligned to your brand architecture
  • One core marketing funnel mapped to your brand story

You’ll leave with a brand that’s not just clear, but ready to move.

Investment: $8,500

not ready for a full reset?

Brand Clarity Audit

This is the fastest way to understand why your brand isn’t landing at the level it should — and what to address before you invest more time, money, or effort fixing the wrong things. This is for founders who want clarity they can act on, not another list of opinions.

  • the story your brand is currently running on
  • Where people lose the thread and stop trusting what you’re saying
  • Where your story breaks down across messaging, positioning, or channels
  • What’s creating hesitation, confusion, or misalignment
  • What must change first for your brand to carry the level you want to be operating at
what’s right for you?

If you know your brand no longer fits, this program is the work.
If you need to see it clearly first, the audit shows you exactly where you stand.

Hi, I’m Jeannie

I’ve spent the last two decades leading brand and marketing strategy inside growing companies (from scrappy to scaled) and working with founders whose ideas had outgrown the stories holding them.

I’m also a writer, which is why I don’t treat story as messaging or content. I treat it as structure.

The Storyteller Brand Framework exists because I’ve seen what happens when smart, capable leaders keep trying to “do marketing” without a narrative foundation that can carry their next chapter.

This work is how we fix that— thoughtfully, strategically, and with intention.

Feedback from Clients


  • “You captured what we envisioned in our messaging but couldn’t express it. We love it, and we’re so excited. Our customers are telling us they’re finding us through social and loving the posts.”
    MARK & TERRY VAUGHN,
    THE OAKS RV RESORT
  • What impressed me was Jeannie’s ability to capture my voice while making everything more compelling and professional. The end result is a [brand] that truly reflects who I am and the value I bring.
    Carrie Green, 4 Smart Girls
  • Imagine going from being scattered and haphazard in your thinking for years to knowing exactly what you need to do and the throughline that will make it all work.
    Kristen Nies Ciraldo, MathforFood

Frequently Asked Questions

I hope these answers help make your decision an easy YES!

This work focuses on brand and story structure — the foundation marketing, content, and campaigns depend on.

The VIP Storyteller Brand Launch Program includes a content strategy and a mapped funnel that align with your story, so execution actually works.

Tactics come later. Structure comes first.

If you’re clear your brand no longer fits, the program is the work. If you need perspective first, the audit will show you exactly where you stand. The audit can be applied to a Storyteller Brand program later.

The VIP Storyteller Brand Program is strategic brand architecture work.

Some founders choose to implement on their own. Others work with internal teams or outside partners. My role is to ensure the structure is sound before anything is built on top of it.

When it makes sense, I can also step in as a fractional brand director to support implementation, content, and deeper strategic work.

Foundations typically runs 8-10 weeks, depending on responsiveness. Foundations + Launch extends the work to 10-12 weeks to include strategy and planning.

This work isn’t for founders looking for quick tactics, content calendars, or plug-and-play marketing.

It’s for people who know something deeper needs to change and are ready to do the work to get there.

Some clients continue into advisory support or monthly content retainers. Others take the architecture and move forward independently. The goal is always the same: a brand structure that holds, scales, and lasts.

Submit your application below to book my next available time slot.

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The Making of a Storyteller Brand


A behind-the-scenes look at how strong brands earn trust — not through tactics, but through the story beneath them. Each issue explores how foundation stories form, where they quietly break, and what changes when the story finally fits. For founders, leaders, and creatives who know their work deserves to carry more weight.