Your Story Deserves More Than Just a Strategy
Hey, I’m Jeannie
Content Strategist. Novelist. The person people call when their marketing looks fine on paper, but quietly isn’t working.
There’s a reason I’ve worked in marketing for two decades and still love it: content is basically a soap opera.
Twists. Secrets. Suspense. Characters with hidden motives.
I should know: I’ve watched soaps since I was 13, written fiction since I was 6 and been in marketing before Myspace.
The stakes might be leads and revenue instead of love triangles and murder plots, but the emotional chaos is the same.
I’ve built, led, and rescued marketing systems in companies of all sizes—from scrappy startups where I wore six hats, to tech companies with a VP title.
I’ve been the one writing the copy, and the one signing off on half-a-million-dollar budgets.
And no matter how many titles I’ve held, one thing has stayed the same:
Your Content doesn’t lie.
If your story isn’t shaped or your structure’s missing, your content will show it. The gaps always surface—through fuzzy messaging, stalled funnels, a look that doesn’t match the feel, or copy that sounds fine but doesn’t land.
My job? Spot the gaps, shape the story, and build the structure that makes everything click into place.
These numbers are completely true. Just like everything on the internet.
Fiction Writer Brain. Marketing Strategist Brain. Both Always Overthinking.
Here’s why that matters for you:
I’ve written three historical romantic suspense novels, and I’m currently plotting my next psychological thriller. Which means I’m excellent at spotting the moment when a story loses the plot.
That’s the same muscle I use when I look at your content.
→ I can tell when your brand voice flips mid-sentence.
→ I see when your funnel leaves prospects hanging without closure.
→ I know the moment your message shifts from confident protagonist to confused supporting cast.
Your content has a job to do. Mine is to make sure it does it, with a story people actually believe.
Because people don’t buy funnels.
They buy stories that feel true.
And yes, sometimes I wish marketing would at least come with a soundtrack.
Life in motion
This is how I help You Get Unstuck
The detective
I spot the hidden clues in your funnel or messaging that no one else sees and connect the dots fast.
THE NOVELIST
I believe every piece of content has a character arc, and that your brand deserves a voice as compelling as your best protagonist.
THE systems builder
I build sustainable systems so your content stops living in panic mode and starts working without burning you out.
I don’t believe in “one-size-fits-all” content plans.
I believe in figuring out where your content is quietly bleeding trust, time, and leads and fixing exactly that.
Whether it’s a funnel that’s half-finished, a message that’s lost its voice, or a team stuck in endless approvals, I’ll help you find the gaps fast, so your content can stop freeloading and start performing.
I’m a systems geek, but also your creative co-conspirator. I’ll bring you frameworks, humor, and no judgment for any marketing skeletons hiding in your Google Drive.
Chaos might show up everywhere in marketing, but it doesn’t have to win. You deserve content that’s working as hard as you do, earning trust and moving your business forward. That’s the kind of clarity I’m here to help you build.
Because at the end of the day, clarity always wins.
The Other Parts of My Story
You’ll find my husband and me in North Carolina with sort-of empty nest (son in college). Or traveling around the U.S. in our RV — with just enough square footage for two adults and two dogs to test our marriage daily.
