jeannie ruesch
Cracking the code of Midlife, Marketing and the Messy Middle (with caffeine)
Hey, I’m Jeannie
Chief coffee drinker & messy midlife marketer
I’m a content marketing leader with over two decades of experience helping businesses craft compelling narratives and build strong, connected brands. I’m also a published author of 3 novels and 1 nonfiction book.
But part of life is balance, so beyond work, I’m also a Gen X female navigating all that comes with moving into midlife — a new empty nest, a kid in college, the big M (aka menopause), and starting RV adventures with my husband, all while trying to keep my sense of humor firmly intact.
When I’m not immersed in content or writing, you’ll find me on the road in our RV, exploring new places with my husband. We’re recent empty nesters, embracing this new chapter with a mix of adventure and reflection. Life on the road has taught us to value simplicity, adaptability, and the beauty of the unexpected.
At the heart of everything I do is a love for connection—whether it’s helping businesses tell their stories, sharing my own experiences as a woman finding her way through midlife, or dreaming up new fictional worlds. My website is a space where all these pieces come together, where content marketing meets life on the road, and where Gen X humor helps lighten the load of middle age.
Storyteller at Heart
My professional life has always been about storytelling—taking ideas, shaping them into something meaningful, and sharing them in ways that resonate. In my career, I lead a Content team for a great company called Ninety. I’ve dedicated my career to creating systems that allow teams to focus on what they love: making great content that drives real results. My approach blends strategic thinking with a creative spark, always aiming to uncover the secrets behind content that truly connects.
But my love for storytelling doesn’t stop at marketing. I’m also a published author with three fiction books and one nonfiction title under my belt. Writing has been a lifelong passion, and I still find myself daydreaming about and plotting new stories and characters. (It’s the thing that helps me fall asleep at night… fellow menopausers, you know the gold that is!)
For me, the magic of content and writing —no matter the form — lies in its ability to transport us to new worlds, explore the depths of human experience, and connect us with one another in profound ways.
life as a Gen xer & navigating change
This isn’t your grandma’s midlife.
RV Travels
As part of our Gen X life, we’re new empty nesters — which means life on our terms. That, for us, means travel.
navigating midlife
As a woman, navigating midlife means a lot of things, including redefining ourselves.
finding Humor & optimism
I believe that positivity and optimism are choices. Let’s make them every day.
I’m a proud Gen Xer. I cherish the music, movies, and humor that defined our generation. I ran outside until the street lights came on. I learned at a young age to fend for myself, take care of others and always watch out for strangers. Whether I’m rewatching The Breakfast Club or sharing a laugh over a Gen X meme, I believe in the power of nostalgia to keep us connected.
This new stage in life isn’t just about seeing new places, it’s about finding new perspectives.
As new empty nesters, we’re starting our new adventures with life on the road. We’ve got the RV, we’re getting ready for part-time RV life and traveling the United States. These adventures teach us every day to embrace the unexpected, find beauty everywhere, and appreciate the freedom of living life on this road, our way.
At this stage in life, I’m also tackling the joys and challenges of menopause, with all the hot flashes, mood swings, and surprising life lessons that come with it. It’s a wild ride, but one that I’m navigating with as much grace and humor as I can muster—because if there’s one thing I’ve learned, it’s that laughter really is the best medicine.