The newsletter where I work it out in the open.
What your marketing is really saying.
What the actual problem is.
What deserves changing, and what to leave alone.
Subscribe free
Smarter Marketing
Latest from Smarter Marketing
Read the latest issues
Is Your Marketing Making You Look Less Interesting than you Really Are?
An anonymous Brand Read reveals how everyday updates can hide your most compelling stories, and 3 fixes to make your marketing show people why you're worth following.
You’re Losing Clients to People Who Aren’t Nearly as Good as You (Here’s Why)
Your prospects can’t see what makes you different. And adding more credentials, services, or impressive claims to your website won’t fix that.
Sharing More Personal Stories Won't Fix a Brand People Don't Understand
If you've been told to share more personal stories to build trust, here's why that advice misses the point and how to connect the stories you already have…
Right Now, Your Business is “One of.” Here’s How to Become “The One Who…”
How to package the ideas, language, and patterns you already use so prospects remember you, not just what you do.
If You’ve Done Too Many Things to “Pick a Lane,” Read This
You don’t need to shrink your experience into one tidy box. You need to show people the exact moment all that experience becomes useful. (Generalists, this is for…
Before You Niche Down, Figure Out Which of These 3 Problems You Actually Have
There are 3 very different reasons your positioning feels unclear and only one of them requires a narrower audience.
The Internet Will Give You 100 Ways to Fix Your Marketing. Most of Them Could Be Wrong.
Before you niche down, post more, build a funnel or rewrite your website, use these five layers to figure out where the problem actually started.
Before You “Fix Your Marketing,” Check the Water
Before you rewrite your website, rethink your content, or narrow your niche, make sure that’s actually where the problem is.
Two newsletters
Marketing on one. Fiction on the other.
Smarter Marketing
Where story becomes your advantage. Read the story your brand is already telling, then build the strategy and systems it actually needs.
As the Plot Turns
Coming soon
My fiction, writing life, and other unexpected plot twists. There’s nothing “weekly” about this one.
Want to go deeper?
Read first. Then, when you’re ready, work with me.
Brand Foundations gets your story right first. Marketing AI Workflows builds the systems that make your marketing work harder than you do.