You’re here for a reason
You’ve already tried fixing the content
But it hasn’t solved the problem.
You picked a niche.
Tried to “say it better.”
Showed up more. Posted more. Tweaked more.
(And at some point, you thought… this should be working by now. What gives?)
Let me guess
Does this sound like you?
(And if this is happening, it’s not random.)
You feel like
you’re invisible
You’re doing the work — posting, sharing, marketing — but none of it seems to be building anything. (Just… more work.)
Good leads aren’t
finding you
The right people aren’t reaching out. You’re showing up every day, but it’s mostly crickets.
The ones who do
aren’t the right fit
You know the ones. They hesitate. Compare you. Ask questions they wouldn’t ask someone else.
this can be fixed
But first we need to look
in the right place.
These aren’t separate problems. They’re symptoms.
I get it. Content is the most visible part of your brand… and the one with the most immediate feedback. (Nothing like low impressions to ruin a perfectly good day).
So you tweak. Try new angles. Add more. Adjust again. Just trying to get something —anything— to work. (We’ve all been there. Yup, me too.)
But if more of that was going to work, it would have by now.
The real problem is usually underneath all of it:
the story you’re telling, whether you intended it or not.
It’s not your work. It’s not your value.
You’re losing people before they even see it.
But when you can’t see the real issue, you keep trying to fix the wrong things.
(Which is exhausting, by the way.)
it’s time to
Get clarity and stop guessing
Right now, you’re making decisions without seeing the full picture.
And every time something doesn’t work, you assume you need to tweak something else.
(New hook, new post, new angle. Same result.)
so you keep adjusting…
And slowly it starts to wear on you. Not just the time and money you’re investing….
but you can’t help asking…
There’s a small question in the back of your mind: Why isn’t this working when I know my work is good?
what am i missing?
The audit will show you exactly how your brand story is being seen by the people you want to reach.
And where it’s breaking down trust, signaling the wrong level of authority and positioning you in ways you never intended.
BEFORE THE AUDIT
AFTER the audit
You don’t need more tactics.
You need to see your story foundation clearly,
so anything you build next actually works.
Why story is where I look first
I’m Jeannie.
I’m a fiction writer with three published novels, which means I see story the way novelists do — as structure. (Yes, that carries over into business more than you’d think.) If something in the structure is off, the reader feels it immediately… even if they can’t explain why.
I also spent 25+ years leading brand strategy, marketing, and content teams—eventually at the VP level. Which means I’ve seen what actually moves results… and what should be working, but isn’t.
This is where my two worlds collide.
The writer sees the story, the structure, the psychology of it all. The VP of Marketing sees what’s working, what isn’t and why. And while it might make watching a movie with me not as fun, it means I bring a unique lens to looking at your story and spotting the gaps.
Because that’s where things go sideways.
And that’s why the first place I look is always the story.
introducing
The Foundation Story Audit
A diagnostic of how your story is shaping how people see you.
I only do 2 of these per month.
Here’s what becomes clear
You’ll see exactly how your story is shaping what people think, assume and decide about you.
How this works
No ongoing commitment. No drawn-out engagement. Just clear, objective answers. You’ll get delivery within 5 days of your scheduled time slot.*
Book your Audit
Submit payment and the 2-minute intake form to lock in your audit slot. This ensures your review is scheduled and prioritized.
Your Story Audit
I review your primary platform and key touchpoints to see how your story is actually coming across, through the same lens your clients experience it.
Get a Clear View
You’ll receive a clear visual breakdown and a short Loom walkthrough explaining exactly what’s going on and what to fix first
This audit is probably right for you if…
If any of this feels familiar, this audit will show you exactly where the gaps are. This audit is the same first step I take with my Foundation Story clients.
What Clients Say
I cannot recommend Jeannie enough… she brought out details of my story that I had completely overlooked.
Imagine going from being scattered and haphazard in your thinking for years to knowing exactly what you need to do and the throughline that will make it all work.
Jeannie helped me clearly tell my story and what I actually stand for. She did a full audit …to make sure what I posted matched what I want my audience ot see and feel. Her feedback was easy to understand and super easy to take action on.
If you’re ready to stop guessing,
this is the next step.
You don’t need more tactics.
You need to finally see what’s happening.
PRICE
$497
Includes your full audit breakdown, Loom walkthrough, and clear next steps.
Delivered within 5 business days of booked timeslot.*
* Limited audit slots available each month.
Get Your Story Audit
Get clear now on what your story is telling.
FAQs
Got questions?
I’ve got answers.
Have more questions that aren’t covered in the FAQ section? Let me know.
• newsletter •
Find the story that’s been missing
If you’ve ever felt like something about how you show up just isn’t clicking, even when you’re doing everything “right”, this is where we start to make sense of that. Each week, I break down one piece of the story beneath your brand, so you can create what actually connects