Your story matters.
Whether it’s your business, your book, or your own journey, it matters. But if the one you’re telling isn’t leading you forward, it’s holding you back.
That gap between what you’re showing and where you’re going? It’s easy to feel it. It’s harder to name it. And until you do, the story that should be opening doors is quietly closing them.
The Making of a Storyteller [Brand]
Whether you’re building a business or a book, story is the foundation everything stands on. Join the newsletter for authors and founders building stories that move people and brands that last.
If your story isn’t clicking…
Stories need shape. Marketing needs structure. Writing needs direction.
When those pieces aren’t working together, your message stalls,
your momentum slows, and trust in yourself slips away.
Here’s where the gaps usually hide:
Strategy
Gaps
You’re creating without a clear arc—or a plan that leads somewhere.
Disconnected Story
Your message looks fine on paper, but it’s not landing.
System
Breakdown
Ideas pile up. Processes stall. Nothing clicks into place the way it should.
Your content
leaves clues…
… Let’s follow them.
The real problem doesn’t always shout.
→ Sometimes it’s marketing that almost lands.
→ A chapter that almost works.
→ A plan that looks perfect on paper, but fizzles in real life.
Those near misses are signals. Clues. They point to the gaps between your story, your strategy and your structure. I help you close those gaps — so what you’re putting into the world not only matches where you want to go, it helps you get there.
.
Who I help as a story coach and strategist:
Founders & Creators
Marketers & Small Teams
Writers & Authors
Latest on the blog
Meet The Creator
Hi, I’m Jeannie
I’m a Story Coach, strategist, and writer who’s spent 25+ years helping brands, businesses and creative voices show up at the level they’re ready for.
I’ve rebranded companies, launched campaigns, built content engines, and coached writers to bring their books to life. I’ve also published three historical romantic suspense novels, traveled cross-country in an RV with my husband and two dogs, and logged more Gilmore Girls hours than most people spend on their master’s degree.
The common thread?
I can spot the exact moment a story loses the plot — in a TV show, your novel, or your marketing.
And I know how to fix it.
When we work together, I listen until I can see the story you can’t quite articulate yet — then shape it, structure it, and align it so it walks in ahead of you.
– The Other Stories I Tell –
Outside of strategy and content systems, I write fiction—filled with tangled motives, layered relationships, and characters trying to make sense of the mess they’ve made. These stories aren’t just for escape.
They’re where I first learned how structure gives meaning to chaos—and how every plot twist needs a purpose.
If you like suspense with a little grit, sharp women with secrets, or a twist you didn’t see coming…
