Your story matters.
It’s the foundation that holds your brand, your leadership and your work.
And when it doesn’t hold, you end up carrying more than you should.
Hi. I’m Jeannie.
If your story isn’t clicking, it isn’t random.
And that’s usually when people start duct-taping decisions together.
Stories need shape. Marketing needs structure. Writing needs direction.
When those pieces drift out of alignment, effort replaces momentum
and trust starts leaking before you realize it.
Here’s where the gaps usually hide:
Strategy
Gaps
You’re creating without a clear arc— or a plan that actually leads somewhere.
Disconnected Story
Your message looks fine on paper, but it’s not landing the way you expect.
System
Breakdown
Ideas pile up. Nothing clicks into place, even when it feels it should.
Your work
leaves clues…
… Let’s follow them.
The real problem doesn’t always shout.
→ Sometimes it’s marketing that almost lands.
→ A chapter that almost works.
→ A plan that looks perfect on paper, but fizzles in real life.
Those near misses are signals. Clues. Not mistakes.
(Yes, really.)
They point to the gaps between your story, your strategy and your structure. I help you close those gaps — so what you’re putting into the world doesn’t just look right, it actually moves you where you want to go.
.
Who I help as a story coach and strategist:
Founders & Creators
Marketers & Small Teams
Writers & Authors
Latest on the blog
Meet your strategist
Hi, I’m Jeannie
I’m a brand strategist, story architect, coach, and writer who’s spent 25+ years helping brands, businesses and creative voices show up at the level they’re ready for.
I’ve rebranded companies, launched campaigns, built content engines, and coached writers through the messy middle of bringing a book to life. I’ve also published three historical romantic suspense novels, traveled cross-country in an RV with my husband and two dogs, and logged more Gilmore Girls hours than most people spend on their master’s degree.
The common thread?
I can spot the exact moment a story stops working— in a TV show, a novel, or your marketing.
And more importantly, I can tell why.
When we work together, I listen until I can see the story you can feel but haven’t quite articulated yet—then shape it, structure it, and align it so it walks in ahead of you, no explanation required.
– The Other Stories I Tell –
Outside of strategy and content systems, I write fiction—filled with tangled motives, layered relationships, and characters trying to make sense of the mess they’ve made. These stories aren’t just for escape.
They’re where I first learned how structure gives meaning to chaos—and how every plot twist needs a purpose.
If you like suspense with a little grit, sharp women with secrets, or a twist you didn’t see coming…
subscribe:
The Making of a Storyteller Brand
A behind-the-scenes look at how strong brands earn trust — not through tactics, but through the story beneath them. Each issue explores how foundation stories form, where they quietly break, and what changes when the story finally fits. For founders, leaders, and creatives who know their work deserves to carry more weight.