Your Story Deserves More Than Just a Strategy
Hey, I’m Jeannie
Brand Strategist, novelist, and the person people call when their story looks fine on paper, but quietly isn’t working.
There’s a reason I’ve built a career around being obsessed with story. (And why content has always felt a little like a soap opera to me.)
Twists. Secrets. Suspense. Characters with hidden motives. Long arcs that only works with a strong foundation.
I’ve been studying this my whole life: writing fiction since I was 6, watching soaps since I was 13, and building brands since before Myspace.
Different formats. Same question:
Why do some stories hold…and others fall apart under pressue?
The stakes might be leads and revenue instead of love triangles and murder plots, but the emotional chaos is the same.
I’ve built, led, and rescued marketing systems in companies of all sizes—from scrappy startups where I wore six hats, to tech companies with a VP title.
I’ve been the one writing the copy, and the one signing off on half-a-million-dollar budgets.
And no matter how many titles I’ve held, one thing has stayed the same:
Your Story always shows.
Even when you don’t name it. If the foundation isn’t solid, everything built on top starts to wobble.
My job? Fix the fractures, shape the story, and rebuild the foundation so your story can carry the rest.
These numbers are completely true. Just like everything on the internet.
Fiction Writer Brain. Marketing Strategist Brain. Both Always Overthinking.
Here’s why that matters for you:
I’ve written three historical romantic suspense novels, and I’m currently plotting my next psychological thriller. Which means I’m excellent at spotting the moment when a story loses the plot.
That’s the same muscle I use when I look at your brand.
→ I can hear when your voice shifts mid-sentence.
→ I see when your funnel drops emotional momentum
→ I know the moment your message shifts from confident protagonist to confused supporting cast.
Every strong brand has a throughline. An underlying story that holds everything together — message, offers, design, content, leadership. When that throughline is clear, your marketing compounds. When it isn’t, nothing quite sticks.
Because people don’t buy funnels.
They buy stories that feel true.
Life in motion
This is how I help You Get Unstuck
The detective
I notice what’s off before it’s obvious.
The sentence that doesn’t fit.
The step that breaks momentum.
The message that feels wrong.
THE NOVELIST
I see your brand as a living story. Voice. Arc. Consistency. No supporting character energy.
THE systems builder
I build structures that hold. So your marketing runs on intention, not adrenaline.
I don’t believe in one-size-fits-all plans.
I’ve spent too many years inside real businesses to pretend that works.
What I do believe in is finding the exact place your story is quietly bleeding trust, time, and momentum—and fixing that first.
Sometimes it’s a half-built funnel.
Sometimes it’s a message that lost its voice.
Sometimes it’s a team stuck in approval loops.
My job is to see it clearly, name it honestly, and help you rebuild it without blowing everything up.
I’m a systems geek and a creative co-conspirator.
I’ll bring structure, humor, and zero judgment for whatever is hiding in your Google Drive. (And yes, I’ve seen worse.)
Marketing can feel chaotic. But it doesn’t have to stay that way. I’m here to help you build clarity that holds—so your brand earns trust, creates momentum, and actually supports the life you’re building.
Because at the end of the day, clarity always wins.
The Other Parts of My Story
You’ll find my husband and me in North Carolina with sort-of empty nest (son in college). Or traveling around the U.S. in our RV — with just enough square footage for two adults and two dogs to test our marriage daily.
