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Are you setting customers up for failed expectations in your ads?

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The Only Character Profile template You Need

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The 22 Rules of Storytelling by Pixar

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The Ultimate 80s Roller Skate Night Playlist

Productivity & Tools

5 Questions to Ask Before Taking that New Tech on a First Date…

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The Queen of all Tips in Managing Too Many Browser Tabs

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Content Spy

Can you spot the broken first rule in the customer journey?

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Have you seen the elusive viral LinkedIn post, in the wild? (Yes, LinkedIn.) Here it is…

Content Spy

How powerful copy can help deepen your customer loyalty

Content Spy

When GIFs are a Sign You’re Living Your Brand Values

Content Spy

How this Jurassic World Ad Built Suspense into its Twitter Campaign