The first step in great marketing is knowing your customers. This means creating customer personas, or models of who your ideal customer is. Download this free template created by Jeannie Ruesch and Misty Megia to help you build your customer personas.
As marketers, we look at our customer funnel and create content that we think highlights our products and services as the hero in that funnel. We’re great, we solve your problems, we are exactly what you need. But we often miss the point. We aren’t the heroes of our marketing, or at least we shouldn’t be. Our customers…