The first step in great marketing is knowing your customers. This means creating customer personas, or models of who your ideal customer is. Download this free template created by Jeannie Ruesch and Misty Megia to help you build your customer personas.
As marketers, we look at our customer funnel and create content that we think highlights our products and services as the hero in that funnel. We’re great, we solve your problems, we are exactly what you need. But we often miss the point. We aren’t the heroes of our marketing, or at least we shouldn’t be. Our customers…
The e-doc version was tailored for use on your computer with expandable fields for writing as little or as much as you want. Use this version if you prefer to write your notes on your computer.
The PDF version is used for printing ONLY. Rather than fields that expand in word, it has lines for handwriting in like you would a traditional notebook. Use this option if you prefer to write your notes directly into a notebook.