Content Builds Trust. Chaos Breaks it.
I help B2B leaders, small businesses, and writers uncover hidden gaps in their content strategy, story, and systems—so chaos stops costing you trust and growth.
What does Content Chaos look like?
More isn’t progress if chaos is running the show. Chaos hides in gaps you can’t always see, but your audience feels.
Strategy Gaps
Publishing without purpose, chasing trends instead of working a plan.
Story Gaps
Content that sounds good but fails to connect or earn trust.
System Gaps
Scattered processes that drain time and leave ideas unfinished.
Your content
leaves clues…
… Let’s follow them. Content chaos rarely happens by accident. The clues are already there—in your content, your processes, and your results. I help you read those clues so you know exactly where chaos is costing you trust and growth — and how to fix them.
Start here → find what fits you:
Marketing & GTM Leaders
Small
Businesses
Writers & Authors
The Influence Edit
Even smart teams struggle when content sounds safe, technical, or fails to connect. The Influence Edit helps leaders transform messaging from merely informative into persuasive, trust-building content.
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Meet The Creator
Hi, I’m Jeannie
I’m a story-driven strategist who treats marketing problems like a mystery novel, complete with hidden clues and occasional suspects.
My first novel was 150 handwritten pages in seventh grade, and I never quite stopped chasing good stories (or puzzles waiting to be to solved).
These days, I help businesses and writers uncover the clues hiding in their strategy, story, and systems so they can replace chaos with clarity and build content that earns trust and drives growth.
Because content shouldn’t be chaos. It has a job to do, and it should show up for work.
– The Other Stories I Tell –
Beyond content systems and marketing strategy, I also write fiction—filled with tangled stories, hidden motives, and the kind of plots that keep you turning pages.
