Welcome back to the Book Video workshop, where we’ve been discussing all the different elements that go into the making of a book trailer®, or book video.  If you’re just joining us, please be sure to visit the previous discussions:  Day 1: Deconstructing A Book Video,  Day 2: Writing the Book Video Script, Day 3: Imagery to Tell The Story, Day 4: Creating The Soundtrack and Day 5: Putting It All Together.
To summarize, each of your video elements: script, imagery and music, should all combine to create an emotional impact …

Welcome back to the Book Video workshop, where we’ve been discussing all the different elements that go into the making of a book trailer®, or book video.  If you’re just joining us, please be sure to visit the previous discussions:  Day 1: Deconstructing A Book Video,  Day 2: Writing the Book Video Script, Day 3: Imagery to Tell The Story, and Day 4: Creating The Soundtrack.  In our discussions, we’ve talked about the different components: graphics, music, the script.  And ultimately, once you’ve got all of that pulled together, drilled …

Welcome back to the Book Video Workshop. If you’re just joining us, please be sure to visit the previous discussions:  Day 1: Deconstructing A Book Video,  Day 2: Writing the Book Video Script; and Day 3: Imagery to Tell The Story.  (This post was updated on 3/4/10.)
Music plays a vital role in commercials.  The point of music in a commercial – and a book video is a commercial – is to make it memorable. To stand out.  In the book Television Commercials, Charles Wainwright writes, “Advertising execs say ‘of the …

Welcome back to the Book Video Workshop. If you’re just joining us, please be sure to visit the Day 1 and Day 2 posts.
Today, we’re discussing the imagery aspect of building your book video.  Once you’ve got your script exactly as you want it — pared down to the most essential, provocative lines and as short as you can make it, it’s time to add images.
Storyboarding
Before we delve into the specifics of choosing your images, I want to share with you a technique I use when building videos: Storyboarding.   Basically, …

Welcome back to the Book Video Workshop.  If you missed the first post, you can find it here where we deconstruct the makeup of book videos.  Today’s post focuses in on the one element that should come easy to you: writing the script.
You have the creative flair, the knack to create compelling sentences and yet, it’s usually the one thing I see most wrong in book videos.  A book video is a mix of elements– music, imagery and words–with one united goal. But ultimately it is the words that will …

Welcome to session 1 in our Book Video Workshop.  [Updated February 2, 2010]
You’ve likely learned by now that publishing a book isn’t all about writing.  Once the writing is done, along comes another phase of work: marketing.  One of the emerging ways to market takes a page from television: creating a mini commercial for your book.  comScore, Inc. reported that in November 2009, video viewership reached a phenomenal 31 billion videos watched. (This was all videos, not just book videos).
But with a viewership that high, it’s impossible to ignore the …