Who buys books these days?
I’ve just finished a 10-stop Blog Tour for MURDER @ PLAY. 10 unique posts of 300-500 words. 10 gracious hosts who took the time and trouble to advertise and leave thoughtful comments. Over 100 readers stopped by. Almost everybody loved the book’s premise. Not many people rushed to order a copy.
I get that. Difficult times and all. A bookwork myself, I’m ashamed to admit I use library books for 95% of all my fiction reading. I still buy books for my children, though now that they’re outgrowing picture books and the habit of re-reading a book a million times, I’m relying on the library for them more and more.
So who buys books these days? A quick foray into Googleland revealed the following nuggets:
- Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre.
- Your typical “e-book power buyer” (i.e. someone who buys at least one e-book every week) is an urban or suburban 30-44 year old with a full-time job. Next in line are 45-54 year olds, followed by 18-29 year olds.
- When asked about the primary factors in book-purchasing decisions, 52% of survey respondents cited author reputation, 49% said personal recommendations, 45% said price, 37% said reviews, 22% said cover artwork and blurbs, and 14% said advertising (including online advertising).
I’m curious what makes people want to buy a fiction book. Here are some of my reasons:
- I can’t imagine better decoration for any room, bedroom included.
- I love owning a whole shelf of Agatha Christie, Terry Pratchett, Mary Higgins Clark.
- I want to support budding authors.
- Some books I want to read as soon as they hit the stores, without having to wait for weeks in the library queue.
What about you? What would make you click through to an online bookstore right now and spend money on a novel?