Recently, I spotted an ad on Twitter for an app I currently use… and it was a quick reminder that for all the talk of customer journeys, there is one …
Author
Jeannie Ruesch
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Much Ado About Marketing
Have you seen the elusive viral LinkedIn post, in the wild? (Yes, LinkedIn.) Here it is…
1.6K viewsItβs not often that LinkedIn posts capture my attention as good or bad – they usually just feel like business as usual. Then one day while I was perusing for …
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Great copy doesn’t require lots of words. Just a lot of emotion. This post gives an evocative example of how and why this works — and how it will help …
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How do you know when your brand is showing, not telling your values? Try the GIF test: it might surprise you. Learn how to measure your brand value perception by …