Workshops

Workshops are a fun, engaging way to get out into the publishing community, and I’m fortunate that my “day job” in marketing communications and design has been a wonderful compliment to my work as an author.   With that in mind, I love sharing whatever I can that might help authors and writers work their way through the marketing aspect of their jobs.  You’ll find my workshops here — both Blog-focused workshops and ones I offer in person.

I am available for workshops or speaking engagements on the following topics:

 

Brand: The Little Black Dress of Marketing

When the word “Brand”  enters the conversation, many writers grumble, tuck their heads down slink back to the understandable world of writing.  But brand doesn’t have to be difficult to understand.  This workshop will teach you in a clear, definable way how to establish your style and dress it up with marketing that earns your reader’s trust.   To get a feel for the content, you can read the article posted at Romance University that explains the concept: Brand, The Little Black Dress of Marketing.

:: Given to The Sacramento Valley Rose RWA Chapter, the Black Diamond RWA Chapter, the Northern California Authors and Publishers Association ::


 

 

 

Deconstructing Book Videos: What They Are and How They Are Made

This workshop breaks down book videos in a visual, interactive to help authors know what works and why and how a book video can help authors understand their own writing better.

:: Given to The Sacramento Valley Rose RWA Chapter and scheduled for RWA National Conference 2012.

 

Book Videos Blog Workshop

The hands-on workshop is built from my blog workshop, that helps those Looking to go it alone and try out building their own book videos.  Here is a list of the posts:

Part 1: Deconstructing a Book Video

Part 2: Writing the Book Video Script

Part 3: Imagery to Tell The Story

Part 4: Creating the Soundtrack

Part 5: Putting It All Together

Part 6: Distribution of your Book Video

 

Marketing and Design

Any topic you desire. I have 15 years of experience in corporate marketing communications and design, and as an author, I offer a unique perspective of both worlds.