I’m thrilled to share my first byline on Forbes, as well as Q&A posts that I was honored to participate in. Here’s my latest you’ll find on Forbes:
The Secret Sauce of the Customer Journey
Is there a secret sauce for conquering the customer journey? How many touches does it really take? What’s a surefire way to move leads into the purchase funnel and eventually turn them into advocates for your brand?
Understanding that journey and knowing how to provide the right content and connections at the right moment is what makes a successful marketer. So a few years ago, I started paying attention to, well, when I started paying attention. What could I learn as a marketer by tracking my own awareness and habits with new brands and products? I began to take notes when I was exposed to a new brand, capturing the touches that I was consciously aware of: when I noticed a social post, when someone else mentioned the brand, when I read an article that mentioned it or saw an ad on Twitter or Facebook. When did I click? When did it move me to curiosity? What stopped me along the way? I have multiple Evernote notes tracking my journeys, and what I learned is this…
(and yup, it’s just a little exciting…)
Tis The Season: 11 Innovative Holiday Marketing Strategies
my response at #11:
11. Give gifts to your clients’ clients.
Take the traditional holiday gift a step further, especially for B2B audiences. Offer to send a gift to your clients’ clients on their behalf. Your branding can be there, but the gift should come from your client. It creates a hero moment for them with their client and a hero moment for you with yours. It also helps build that layer of community during the holidays that is felt year round. – Jeannie Ruesch, xero.com
Holiday Predictions: 8 Gifts Expected to be All the Rage This Season
My answer at #6:
AI is a buzzword this year, and with fierce competition building in the smart assistant business, I see it becoming more mainstream. We’ll see these products move beyond the “novelty or cool gadget” early adopter phase and into consideration for the next level of technology adopter audience, who see an opportunity to simplify a part of their home life. This tech will only grow smarter. – Jeannie Ruesch, xero.com
Cover image by santarina81 on Pixabay