I’m a fan of some ridiculously unconnected things — like marketing, soap operas and technology. (And yes, coffee, but that one doesn’t come into play here. Except that I’m drinking it as I write this.) And because most of the time, finding any correlation between these loves is a stretch, when the opportunity to connect those different dots pops up, I take full advantage.
Recently I watched an amazing example of brand community at its best — and hold your socks, marketers, it was from a soap opera fan base. Now, before you roll your eyes and click away (I see you over there), as a marketer, building a brand and building a passionate community around that brand that emulates the values you stand for is a high priority.
And because it’s a priority, I’ll take learnings anywhere I can get them. It’s one of my passions , in fact. So I challenge you to read on…
This community I’m talking about was built around a personal brand – an actress on a favorite show.