CoSchedule is a tool that I’ve talked about here and I thought I’d share more of how I’m liking it. I use this in two aspects of my life: In my day job as a marketing manager, our team started using CoSchedule to manage our social media posts. As they’ve added more functionality, such as the “Content” standalones that don’t have to be connected to a blog post. I love this feature. It allows me to add other elements of my marketing plan to one central place. It’s a fantastic feature, and now that CoSchedule has gone away from requiring a calendar to be connected to WordPress, I can see it working for so many marketing teams—whether you’re solo or not.
I also use it as a writer, to help me (hopefully) enjoy the blogging process more, be better about promoting my material and keep everything in one central place. So far, it’s been worth every penny of my small blog plan, which is just $10 per month. (Check out later this month when I share a few things that a few writers I greatly respect spend money on to make their lives easier.)
For all the wonderful things about CoSchedule, and there are plenty, there are a few things I’d like to see to see CoSchedule do so that I can make it my sole marketing calendar planner:
Notes Not Connected to a Specific Day
I love the ability to create notes and drop a note on an individual day in my calendar. They make great placeholders for things I want to remember, write later or research.
But when those notes MUST go on a specific date, they are easily lost over time. I would love to see a feature where there could be content/notes, etc that is not connected to a date so that the content of that note is easily accessible in ANY month, not just the month it was written in and the date it was added to.
Tags Added to Posts, Content, Notes, etc.
One of the places where CoSchedule needs some help is on the ability to view what’s on your calendar in any depth. CoSchedule is fantastic at the wide view. If you want to look at this month’s calendar, you can see a full snapshot of what you’ve got going and you can easily spot days you’re too heavy on promotion, too light, what you’ve covered. It’s great:
But what about when you want to remember if you scheduled a specific post about a specific topic? There is no easy way to find that out. You have to search through calendar items and it’s not a functional way to find specific things. I would love to see CoSchedule add in a tagging feature for all content types. So when you create a content piece about , well, let’s say CoSchedule for instance, you can add a filterable, searchable tag of “CoSchedule.” Then, when I want to see what I have related to that topic when I’m planning to add more content about that topic, it’s easy to find.
While CoSchedule provides colors to filter your view, there is no way to label those colors, so we have to keep track of what color we assigned to which aspect of our business. (Which by the way, would be very handy to keep in a note… Just sayin’.)
I cannot tell the ways this would simplify my life. If CoSchedule had this ability, it would mean that in our marketing team at work, we could whittle down our three different task/project platforms for marketing into one. ONE. Doesn’t that sound amazing?
Tacked on to that would be a search function that allows you to search through the calendar as a whole for anything you want. This would be tremendous.
Since I’m being nitpicky, I’ll add this one in as well. I’d love the ability to create a multi-day event. When you have events and important dates to remember that cross several days, it’s not easy to add them in every single day you need to. Right now, you have to create an event for each day of the event. It doesn’t show connections and it’s more time-consuming.
Evernote Connection for Small Blog Accounts
Because I see CoSchedule as such a huge time saver and worthy investment for many small bloggers, sole proprietors, and more, I was thrilled to see the integration with Evernote and CoSchedule. However, this integration is only available to the much higher priced Marketing Plans. While I get they want to move people to their higher priced plans, there are so many small companies, from authors to small businesses looking to market their business themselves that could really benefit from the Evernote connection — but like me, would have a tough time justifying such a high cost. I hope to see that they’ve changed that in the future. In the meantime, I’m researching potential workarounds that will help Evernote and WordPress work together. Stay tuned.
Overall, it’s a great tool.
Even with my list of suggestions, I can’t stress how much I love this product. I am a visual person and this visual display of tasks, events, notes, posts, content works so well for me (and for my marketing team!) While I also love other programs I use, such as Basecamp, for maintaining a marketing calendar, CoSchedule is a terrific option that improves all the time. I look forward to the day that it might become the only tool I need to stay organized.