Marketing & Promo Round-Up

by Jeannie Ruesch

I decided that once a month, I’ll post a round-up on the site that includes interesting marketing & promo information I’ve seen, innovative marketing tracks and other tidbits of information meant to help you in your efforts.

Here is the debut post. Enjoy.

CafePress store – new partnership with SellIt

If you have a cafepress store with items for sale with your branding, CafePress now has a partnership with Sellit.com that will put a widget (called ShopBot) on all your websites, blogs, myspace, etc — so people can choose their items right from the page.  When they choose to “buy” they’ll be taken to the cafepress store, but for keeping people on your site as long as possible, this is a terrific addition.

ShopBOT is free to use. Just visit Sellit to get started or for more information, check out the ShopBOT partner page.

Warning!  Keep control of your website information

Do you work with another designer for your website? Do you know all your passwords and account information for your domain, your hosting account, your email and blog?  Do you have the cpanel access info?

I can’t tell you how many times I’ve started working with clients who don’t know this information…and worse, they’ve let someone else control it.  All of your accounts should remain in your name, not your designer’s.  Business changes, people part ways and you want to avoid any conflict if possible when the time comes to get it all back.

I have a free Web Information for Authors download on my site .  Download this (it’s free!) and be sure you know all the answers.  If you don’t, send it to your web designer and get them NOW. This is your information and it’s imperative from a business standpoint that you have it all.  Would you let someone else control your bank account numbers?  Don’t let them control your best abilities to market on the web.

Interesting Marketing Connection for ABC’s “Castle”

ABC is going to the tried and true to market ABC’s fabulous show about mystery author Richard Castle — a serialized book that will be available on ABC’s website.  The first chapter of “Heat Wave” (this is the book he’s writing ON the show) will debut August 10th on ABC.com.

Great marketing strategy…if the book is good.  I’ll definitely be checking it out.

More info here.

OvernightPrints.com — 50 Free Postcards through end of weekend

Overnight Prints is offering up free postcards.  They are a great printer, I’ve used them many times.  Enter code 46PCFREE at checkout for 4×6 cards or 57PCFREE for 5×7 cards.

Have a great 4th of July weekend!

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1 comment

Lavada Dee July 2, 2009 - 4:48 pm

Thanks for this great information. Have a great 4th
Lavada

Reply

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